The Real World Guide to Fashion Selling and Management

Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, USA, a public relations and integrated marketing company. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and at Johnson and Wales University, College of Business, North Miami, Florida, USA. Sar S. Perlman is a partner at Sherman & Perlman, LLC, USA, a public relations and integrated marketing company. He a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver, Power and Motoryacht, Art and Antiques, Wildlife Art, Millionaire, Boca Raton, Florida International, South Florida Sun-Sentinel, among others.

Preface
Acknowledgments
1 Selling Isn't a Dirty Word
2 The Characteristics of Successful Salespeople and Sales Managers
3 Retail Sales and Management
4 Business-to-Business Selling
5 Getting to the Sale
6 Selling Yourself
7 The Sales Presentation
8 Follow-Through and Relationship Development
9 Digital and Social Media in Sales (New Chapter)
10 Managing a B2B Sales Force
11 Training and Tools
12 Measuring Productivity
13 Organizational Structure and Interaction
14 Adapting to Change in the
15 The Global Marketplace
Resources for the Reader
References
Glossary
Bibliography
Index