Entrepreneurship:Starting and Operating a Small Business PNIE, plus MyBizSkillsKit without eText
2014
|
3rd edition
Pearson Education Limited
978-1-4479-6563-3 (ISBN)
Pearson Education Limited
978-1-4479-6563-3 (ISBN)
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For courses in Entrepreneurship, Small Business Management, and How to Start Your Own Business Courses in Continuing Education.
Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
Erscheint lt. Verlag | 1.1.2014 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 216 x 274 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 1-4479-6563-9 / 1447965639 |
ISBN-13 | 978-1-4479-6563-3 / 9781447965633 |
Zustand | Neuware |
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