Public Relations:Strategies and Tactics Pearson New International Edition, plus MyCommunicationLab without eText
2013
|
10th edition
Pearson Education Limited
978-1-4479-6432-2 (ISBN)
Pearson Education Limited
978-1-4479-6432-2 (ISBN)
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Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving.
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Erscheint lt. Verlag | 10.9.2013 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 215 x 275 mm |
Gewicht | 1000 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-4479-6432-2 / 1447964322 |
ISBN-13 | 978-1-4479-6432-2 / 9781447964322 |
Zustand | Neuware |
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