Public Relations: Pearson New International Edition
Pearson Education Limited (Verlag)
978-1-292-02532-2 (ISBN)
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Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Part 1 Role
Chapter 1 What Is Public Relations?
Chapter 2 The Evolution of Public Relations
Chapter 3 Public Relations Departments and Firms
Chapter 4 Ethics and Professionalism
Part 2 Process
Chapter 5 Program Planning
Chapter 6 Research
Chapter 7 Evaluation
Part 3 Strategy
Chapter 8 Public Opinion and Persuasion
Chapter 9 Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 10 Reaching Diverse Audiences
Part 4 Tactics
Chapter 11 The Internet and Social Media
Chapter 12 Preparing Materials for Mass Media
Chapter 13 Radio and Television
Chapter 14 Meetings and Events
Part 5 Application
Chapter 15 Corporations
Chapter 16 Entertainment, Sports, and Tourism
Chapter 17 Politics and Government
Chapter 18 Global Public Relations
Chapter 19 Nonprofit, Health, and Education
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 216 x 274 mm |
| Gewicht | 976 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-292-02532-8 / 1292025328 |
| ISBN-13 | 978-1-292-02532-2 / 9781292025322 |
| Zustand | Neuware |
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