Strategic Management

Frank Martin is a Senior Teaching Fellow in Entrepreneurship in the Business & Organisation Division at the University of Stirling. He is also a Senior Honorary Research Fellow. Jonathan M. Scott is Reader in Entrepreneurship at Teesside University Business School and Head of its Centre for Strategy and Leadership. He has been a visiting Research Fellow at the University of Turku, Finland. His research interests include access to finance for SMEs. He is a Director of Enterprise Educators UK and has published a number of articles in leading academic journals. John L Thompson is Professor of Strategic Management at the University of Huddersfield, UK.

Part One Understanding Strategy 1. What is strategy and who is involved? 2. The business model and the revenue model 3. Strategic purpose Part Two Strategic Analysis and Positioning 4. The business environment and strategy 5. Resource-led strategy 6. The dynamics of competition 7. Culture and values 8. A summary of strategy frameworks Part Three Strategic Decision Making 9. Strategy creation and planning 10. Strategic leadership, entrepreneurship and intrapreneurship 11. Strategic alternatives, strategy evaluation and strategy selection Part Four Issues in Strategic Growth 12. Strategic control and measuring success 13. Issues in strategic and international growth 14. Failure, consolidation and recovery Part Five Strategy Implementation and Strategic Management 15. Strategy implementation 16. Leading change 17. Managing strategy in the organisation 18. Final thoughts and reflections