The Financial Times Guide to Business Start Up 2014
FT Publishing International (Verlag)
978-1-292-00466-2 (ISBN)
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Annually updated, this edition covers the latest legal and financial changes you need to be aware of following the 2013 Budget. There's also essential new content on shaping up for the digital marketplace and how to develop your online presence, benefit from social media and advertise effectively online.
This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, recruiting staff, building customer relationships, sales, marketing, VAT and much more.
Everything you need to know to make your start up a success.
Sara Williams is the founder and Chief Executive of Aim-quoted Vitesse Media PLC, a growing online and print information publisher, specialising in business, investment and tax. Sara is a former investment analyst and lecturer in finance and had a very successful career in financial and business journalism. She has contributed to newspapers, including the Financial Times and The Sunday Times and was a weekly columnist for The Daily Express.
Acknowledgements
Updates and further information
1. You and your ideas
2. Who will buy?
3. A spot of coaching
4. Your business identity
5. Are you sure?
6. The business plan
7. Timing the jump
8. Less than 100 per cent
9. Off the peg
10. Franchises
11. Beating the pirates
12. The right name
13. Getting the message across
14. Getting new customers
15. Building customer relationships
16. How to set a price
17. Choosing your workplace
18. Information technology - and other equipment
19. Professional back-up
20. Getting the right staff
21. Your rights and duties as an employer
22. Your business and the environment
23. Insurance
24. Forecasting
25. Raising the money
26. Staying afloat
27. Moving ahead
28. Not waving but drowning
29. Keeping the record straight
30. Tax
31. VAT
32. Pensions and retirement
References
Index
| Erscheint lt. Verlag | 10.10.2013 |
|---|---|
| Reihe/Serie | The FT Guides |
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 160 x 233 mm |
| Gewicht | 752 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-292-00466-5 / 1292004665 |
| ISBN-13 | 978-1-292-00466-2 / 9781292004662 |
| Zustand | Neuware |
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