Strategic Management

Principles & Practice (with CourseMate and eBook Access Card)

Vinh Chau, Barry Witcher (Autoren)

Media-Kombination

352 Seiten

2014 | 2nd edition
Cengage Learning EMEA
978-1-4080-6500-6 (ISBN)

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What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today?

This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment.

In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA). Dr Vinh Sum Chau is Senior Lecturer in Strategy at the University of Kent’s Business School and faculty member of the UK ESRC Centre for Competition Policy (CCP)

Part 1 Strategic Management and its Purpose
1. Overview Of Strategic Management
2. Purpose
Part 2 Strategic Objectives and Analysis
3. Objectives
4. The External Environment
5. The Internal Environment
Part 3 Strategy
6. Business-Level Strategy
7. Corporate-Level Strategy
8. Global-Level Strategy
Part 4 Managing Strategy in Action
9. Implementation: Organizing Strategy
10. Execution: Strategic Performance Management
11. Strategic Leadership

Erscheint lt. Verlag	21.1.2014
Verlagsort	London
Sprache	englisch
Gewicht	613 g
Themenwelt	Sonstiges ► Geschenkbücher
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4080-6500-2 / 1408065002
ISBN-13	978-1-4080-6500-6 / 9781408065006
Zustand	Neuware