Philosophy of Marketing

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.  

VOLUME ONE: HISTORICAL AND PHILOSOPHICAL OVERVIEW
PART ONE: MARKETING′S HISTORICAL DEVELOPMENT: MULTIPLE PARADIGMATIC PERSPECTIVES
Scholarly Research in Marketing - William Wilkie and Elizabeth Moore
Exploring the ′Four Eras′ of Thought Development
Early Development of the Philosophy of Marketing Thought - D.G. Brian Jones & David Monieson
Another Discipline for the Market Economy - Franck Cochoy
Marketing as a Performative Knowledge and Know-How for Capitalism
The Practical Domain of Marketing - Raymond Benton Jr.
The Notion of a ′Free′ Enterprise Economy as a Guise for Institutionalized Marketing Power
A History of Schools of Marketing Thought - Eric Shaw and D.G. Brian Jones
The Commodity Approach in Marketing Research - Walter Zinn and Scott Johnson
Is It Really Obsolete?
Aldersonian Functionalism - Roger Smalley and John Fraedrich
An Enduring Theory in Marketing
PART TWO: PHILOSOPHICAL OVERVIEWS
On Making Marketing More Scientific - Johan Arndt
Role of Orientations, Paradigms, Metaphors and Puzzle-Solving
Art or Science? 50Years of Marketing Debate - Stephen Brown
Philosophical Tensions in Consumer Inquiry - P. Peter
Alternative Ways of Seeking Knowledge in Consumer Research - Laurel Anderson Hudson and Julie Ozanne
The De-Americanization of Marketing Thought - Nikhilesh Dholakia, A. Fuat Firat and Richard Bagozzi
In Search of a Universal Basis
PART THREE: LOGICAL EMPIRICISM AND MARKETING
The Ordering of Marketing Theory - Mark Tadajewski
The Influence of McCarthyism and the Cold War
Marketing Science - A. Fuat Firat
Issues Concerning the Scientific Method and the Philosophy of Science
Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement - Shelby Hunt
Critical Marketing Studies - Mark Tadajewski
Logical Empiricism, ′Critical Performativity′ and Marketing Practice
VOLUME TWO: GENERAL THEORY AND THE REALISM VERSUS RELATIVISM DEBATES
PART ONE: MARKETING, GENERAL THEORY AND GENERALIZATIONS
General Theories and the Fundamental Explananda of Marketing - Shelby Hunt
Empirical Generalizations, Theory and Method - A. Ehrenberg
The Contingency Approach - Valarie Zeithaml, P. ′Rajan′ Varadarajan and Carl Zeithaml
Its Foundations and Relevance to Theory-Building and Research in Marketing
Revisiting the Structural Framework for Marketing Management - Michael Hyman
Middle-Range Theory Construction of the Dynamics of Organizational Marketing-Buying Behavior - Arch Woodside
Designing Research with In-Built Differentiated Replications - Mark Uncles and Simon Kwok
PART TWO: TRUTH, REALISM AND RELATIVISM IN MARKETING
Current Issues in the Philosophy of Science: Implications for Marketing Theory - A Panel Discussion - J. Paul Peter
Marketing, Scientific Progress and Scientific Method - Paul Anderson
Truth in Marketing Theory and Research - Shelby Hunt
On Method in Consumer Research - Paul Anderson
A Critical-Relativist Perspective
Marketing - Geoff Easton
A Critical-Realist Approach
Modern Truth and Postmodern Incredulity - Craig Thompson
A Hermeneutic Deconstruction of the Meta-Narrative of ′Scientific Truth′ in Marketing Research
VOLUME THREE: ALTERNATIVE AND MULTIPLE PARADIGMS
PART ONE: INTERPRETIVE RESEARCH: CONSUMER CULTURE THEORY
Consumer Culture Theory (CCT): 20Years of Research - Eric Arnould and Craig Thompson
Putting Consumer Experience back into Consumer Research - Craig Thompson, William Locander and Howard Pollio
The Philosophy and Method of Existential Phenomenology
Towards an Epistemology of Consumer Culture Theory - Søren Askegaard and Jeppe Trolle Linnet
Phenomenology and the Context of Context
PART TWO: CRITICAL, FEMINIST, POSTMODERN AND POST-COLONIAL THOUGHT
The Critical Imagination - Jeff Murray and Julie Ozanne
Emancipatory Interests in Consumer Research
Feminist Thought - Julia Bristor and Eileen Fischer
Implications for Consumer Research
Theoretical and Philosophical Implications of Postmodern Debates - A. Fuat Firat and Nikhilesh Dholakia
Some Challenges to Modern Marketing
Postmodernism and Marketing - John O′Shaughnessy and Nicholas O′Shaughnessy
Separating the Wheat from the Chaff
Post-Colonialism and Marketing - Gavin Jack
PART THREE: NEGOTIATING MULTIPLE PARADIGMS: JUSTIFICATIONS AND FRAMEWORKS
Multiparadigm Perspectives on Theory-Building - Dennis Gioia and Evelyn Pitre
Meta-Triangulation - Marianne Lewis and Andrew Grimes
Building Theory from Multiple Paradigms
Iterative Triangulation - Marianne Lewis
A Theory Development Process Using Existing Case Studies
Beyond Incommensurability? Empirical Expansion on Diversity in Research - Andrea Davies and James Fitchett
Incommensurable Paradigms, Cognitive Bias and the Politics of Marketing Theory - Mark Tadajewski
VOLUME FOUR: RETHINKING CONCEPTS
PART ONE: DEVELOPING CONCEPTS AND THEORIES
A Framework for Conceptual Contributions in Marketing - Deborah MacInnis
A Conceptual Framework for Evaluating Interdisciplinary Research in Marketing - Julie Ozanne, Edward Fern and Manjit Yadav
Theoretical Modeling in Marketing - K. Sridhar Moorthy
Developing Successful Theories in Marketing - Shelby Hunt
Insights from Resource-Advantage Theory
Critical Marketing Theory - Dawn Burton
The Blueprint?
PART TWO: WAYS OF INTERPRETING
Interpreting Consumers - Craig Thompson
A Hermeneutical Framework for Deriving Marketing Insights from Texts of Consumers′ Consumption Stories
Pursuing the Meaning of Meaning in the Commercial World - David Glen Mick et al
An International Review of Marketing and Consumer Research Founded on Semiotics
Literary Criticism and Consumer Research - Barbara Stern
Overview and Illustrative Analysis
The Bridge from Text to Mind - Linda Scott
Adapting Reader-Response Theory to Consumer Research
Feminist Literary Theory and Advertising Research - Barbara Stern
A New ′Reading′ of the Text and the Consumer
Making the Ad Perfectly Queer - Steven Kates
Marketing ′Normality′ to the Gay Men′s Community?
Deconstructive Strategy and Consumer Research - Barbara Stern
Concepts and Illustrative Exemplar
VOLUME FIVE: CONSUMER STUDIES
PART ONE: CONCEPTUALIZING THE CONSUMER
Remembering Motivation Research - Mark Tadajewski
Toward an Alternative Genealogy of Interpretive Consumer Research
Behavioral Decision Research - John Payne, James Bettman and Eric Johnson
A Constructive-Processing Perspective
A Modest Proposal for Creating Verisimilitude in Consumer Information Processing Models and Some Suggestions for Establishing a Discipline to Study Consumer Behaviour - Russell Belk
Ethnopsychology - John O′Shaughnessy
A Return to Reason in Consumer Behaviour
Choice and Choicelessness in the Paradigm of Marketing - Nikhilesh Dholakia and Ruby Roy Dholakia
The Sociology of Consumption - Hélène Cherrier and Jeff Murray
The Hidden Facet of Marketing
Postmodern Paralysis - Miriam Catterall, Pauline Maclaran and Lorna Stevens
The Critical Impasse in Feminist Perspectives on Consumers
Working Consumers - Bernard Cova and Daniele Dalli
The Next Step in Marketing Theory?
PART TWO: METHODOLOGY AND METHODS
Falsifying Laboratory Results through Field Tests - Rajeev Batra and Wilfried Vanhonacker
A Time-Series Methodology and Some Results
Historical Methodology - Ronald Fullerton
The Perspective of a Professionally Trained Historian Turned Marketer
Personal Interviews in Cultural Consumer Research - Johanna Moisander, Anu Valtonen and Heidi Hirsto
Post-Structuralist Challenges
Market-Oriented Ethnography - Eric Arnould and Melanie Wallendorf
Interpretation Building and Marketing Strategy Formulation
The Field behind the Screen - Robert Kozinets
Using Netnography for Marketing Research in Online Communities
Projective Techniques in Taiwan and Asia-Pacific Market Research - Clive Boddy
Videography in Marketing and Consumer Research - Russell Belk and Robert Kozinets
Methodology and Industrial Networks - G. Easton
Participatory Action Research - Julie Ozanne and Bige Saatcioglu