New Directions in Critical Marketing Studies

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.  

VOLUME ONE: CRITICAL MARKETING AND CRITIQUES OF MARKETING
PART ONE: HISTORY AND CRITICAL MARKETING
Toward a History of Critical Marketing Studies - Mark Tadajewski
Finanzkapital and Consumers - Nikhilesh Dholakia
How Financialization Shaped 20th Century Marketing
The Consumer as ′Voter′, ′Judge′, and ′Jury′ - Stefan Schwarzkopf
Historical Origins and Political Consequences of a Marketing Myth
Reading ′the Marketing Revolution′ through the Prism of the FBI - Mark Tadajewski
PART TWO: THEORETICAL AND CONCEPTUAL PERSPECTIVES ON CRITICAL MARKETING
Being Critical in Marketing Studies - Nikhilesh Dholakia
The Imperative of Macro-Perspectives
Critical Marketing Studies - MarkTadajewski
Logical Empiricism, ′Critical Performativity′ and Marketing Practice
Mapping Consumer Power - Janice Denegri-Knott, Detlev Zwick and Jonathan Schroeder
An Integrative Framework for Marketing and Consumer Research
PART THREE: CRITIQUES OF MARKETING AND CRITICAL MARKETING
Atmospheres of Seduction - Brigitte Biehl-Missal and Michael Saren
A Critique of Aesthetic Marketing Practices
Getting to Yes - Kalman Applbaum
Corporate Power and the Creation of a Psychopharmaceutical Blockbuster Culture
Shadow Science - Kalman Applbaum
Zyprexa, Eli Lilly and the Globalization of Pharmaceutical Damage Control
Hidden Mountain - Edd De Coverly et al
The Social Avoidance of Waste
Praxis or Performance - Pauline Maclaran et al
Does Critical Marketing Have a Gender Blind-Spot?
PART FOUR: ′CRITICAL′ SOCIAL MARKETING AND CRITIQUES OF SOCIAL MARKETING
Critical Social Marketing, Definition, Application and Domain - Ross Gordon
Critical Social Marketing - Tom Farrell and Ross Gordon
Investigating Alcohol Marketing in the Developing World
′Every Time I Do It I Absolutely Annihilate Myself′ - Christine Griffin
Loss of (Self-) Consciousness and Loss of Memory in Young People′s Drinking Narratives
The Political Role of Government-Sponsored Social Marketing Campaigns - Effi Raftopoulou and Margaret Hogg
Women′s Bodies as Sites of Control - Lauren Gurrieri, Josephine Previte and Jan Brace-Govan
Inadvertent Stigma and Exclusion in Social Marketing
VOLUME TWO: CONCEPTUAL AND ETHICAL CRITIQUES
PART ONE: CONCEPTUALIZING CONSUMPTION AND THE CONSUMER
Consumption - David Graeber
From Commodity Fetishism to Commodity Narcissism - Robert Cluley and Stephen Dunne
The Epistemic Consumption Object and Post-Social Consumption - Detlev Zwick and Nikhilesh Dholakia
Expanding Consumer-Object Theory in Consumer Research
PART TWO: CO-CREATION, GOVERNMENTALITY AND THE LABOUR PROCESS
Working Consumers - Bernard Cova and Daniele Dalli
The Next Step in Marketing Theory
Putting Consumers to Work - Detlev Zwick, Samuel Bonsu and Aron Darmody
′Co-Creation′ and New Marketing Governmentality
The Work of the New Economy - Robert Foster
Consumers, Brands and Value Creation
User Production Reconsidered - James Hamilton and Kristen Heflin
From Convergence to Autonomia and Cultural Materialism
Mystification of the Labour Process in Contemporary Consumer Culture - Kurt Borchard and David Dickens
PART THREE: SERVICE WORK(ERS), EXPERIENCE PRODUCTION AND CUSTOMER MANIPULATION
The Point of Selling - Marek Korczynski
Capitalism, Consumption and Contradictions
Service Marketing and Subjectivity - Per Skålén
The Shaping of Customer-Oriented Employees
A New Labour Aristocracy? Aesthetic Labour and Routine Interactive Service - Chris Warhurst and Dennis Nickson
′Who′s Got the Look?′ Emotional, Aesthetic and Sexualized Labour in Interactive Services - Chris Warhurst and Dennis Nickson
Sales Work under Marketization - Marek Korczynski and Ursula Ott
The Social Relations of the Cash Nexus?
Toxicity and the Unconscious Experience of the Body at the Employee-Customer Interface - Mark Stein
Experiencing the Shadow - Jerzy Kociatkiewicz and Monika Kostera
Organizational Exclusion and Denial within Experience Economy
PART FOUR: MARKETING ETHICS AND MORALITY
Levinas - John Desmond
Beyond Egotism in Marketing and Management
Embracing Ethical Fields - Deirdre Shaw and Kathleen Riach
Constructing Consumption in the Margins
′Heterotopian Space and the Utopics of Ethical and Green Consumption - Andreas Chatzidakis, Pauline Maclaran and Alan Bradshaw
Consumer Rights - Gretchen Larsen and Rob Lawson
An Assessment of Justice
VOLUME THREE: POWER, RESISTANCE AND MARKETPLACE BOUNDARIES
PART ONE: RESISTANCE AND ANTI-CONSUMPTION
Anti-Consumption as Tactical Resistance - Laura Portwood-Stacer
Anarchists, Subculture and Activist Strategy
Nationalism and Ideology in Anti-Consumption Movement - Rohit Varman and Russell Belk
Materialist Theology and Anti-Capitalist Resistance, or, ′What Would Jesus Buy? - Anna-Maria Murtola
PART TWO: RACISM, DISCRIMINATION AND WHITENESS
Character Analysis and Racism in Marketing Theory and Practice - Mark Tadajewski
′Buy for the Sake of the Slave′ - Lawrence Glickman
Abolitionism and the Origins of American Consumer Activism
Race and Ideology - Julia Bristor, Renee Gravois Lee and Michelle Hunt
African-American Images in Television Advertising
Communicative Behavior and Conflict between African-American Customers and Korean Immigrant Retailers in Los Angeles - Benjamin Bailey
′Blacks and Bubbas′ - Christine Mallinson and Zachary Brewster
Stereotypes, Ideology and Categorization Processes in Restaurant Servers′ Discourse
′Reading′ Whiteness in Consumer Research - Dawn Burton
PART THREE: MARKETPLACE INCLUSION AND STIGMATIZED CONSUMERS
The Philosophy and Methods of Deliberative Democracy - Julie Ozanne, Canan Corus and Bige Saatcioglu
Implications for Public Policy and Marketing
A Critical Spatial Approach to Marketplace Exclusion and Inclusion - Bige Saatcioglu and Julie Ozanne
The Low-Literate Consumer - Natalie Ross Adkins and Julie Ozanne
Low-Income Families and Coping through Brands - Kathy Hamilton
Inclusion or Stigma?
Consumer Normalcy - Stacey Menzel Baker
Understanding the Value of Shopping through Narratives of Consumers with Visual Impairments
PART FOUR: VIRTUAL CONSUMER PRACTICE AND CONSUMER SUBJECTIVITY
Consumers Behaving Badly - Janice Denegri-Knott
Deviation or Innovation? Power Struggles on the Web
Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing - Detlev Zwick and Nikhilesh Dholakia
Manufacturing Customers - Detlev Zwick and Janice Denegri-Knott
The Database as New Means of Production
VOLUME FOUR: THE STRUCTURING OF MARKETING AND CONSUMER PRACTICE
PART ONE: POLITICAL ECONOMY
Supply Chains and the Human Condition - Anna Tsing
Flowers, Diamonds and Gold - Martin Donohoe
The Destructive Public Health, Human Rights and Environmental Consequences of Symbols of Love
Regimes of Ethical Value? Landscape, Race and Representation in the Canadian Diamond Industry - Kolson Schlosser
The Marketization of Poverty - Anke Schwittay
Ethical Objections to Fairtrade - Peter Griffiths
Delicious Peace Coffee - Nancy Neiman Auerbach
Marketing Community in Uganda
PART TWO: STUDIES OF RELIGION AND RELIGIOSITY
Islamic Marketing - Aliakbar Jafari
Insights from a Critical Perspective
Marketing a New African God - Samuel Bonsu and Russell Belk
Pentecostalism and Material Salvation in Ghana
Infidel Brands - Elif Izberk-Bilgin
Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture and Islamism
PART THREE: GENDER, SEXUALITY AND THE CONSUMPTION OF PEOPLE AND ORGANS
The Construction of Gender and Creativity in Advertising Creative Department - Kasey Windels and Wei-Na Lee
Empowerment/Sexism - Rosalind Gill
Figuring Female Sexual Agency in Contemporary Advertising
Post-Feminist Advertising Laid Bare - Helen Malson et al
Young Women′s Talk about the Sexually Agentic Woman of ′Midriff′ Advertising
The Dream of a Perfect Body Come True - Maria Martinez Lirola and Jan Chovanec
Multimodality in Cosmetic Surgery Advertising
′Living Cadavers′ in Bangladesh - Monir Moniruzzaman
Bioviolence in the Human Organ Bazaar
The Cross-National Market in Human Beings - Julia Pennington et al