Business Communication, plus MyBCommLab with Pearson eText
Pearson Education Limited
978-1-4479-5341-8 (ISBN)
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Directed primarily toward undergraduate college/university courses in business communication, this text also provides practical content to current and aspiring industry professionals.
Career success depends largely on one's ability to be professional, adaptable, and strategic about their communication choices. By providing concise information on how to develop a strong foundation in business communication, Business Communication: Polishing Your Professional Presence helps readers enhance their professional and personal success.
Part 1: Understanding the Foundations of Business Communication
Chapter 1. Becoming a Successful Business Communicator
Chapter 2. Working with Others: Interpersonal, Intercultural, and Team Communication
Chapter 3. Managing the Communication Process
Part 2: Delivering Effective Messages
Chapter 4. Communicating Routine Messages and Building Goodwill
Chapter 5. Communicating Persuasive Messages
Chapter 6. Communicating Negative Messages
Part 3: Proposing and Reporting
Chapter 7. Finding and Evaluating Business Information
Chapter 8. Preparing Persuasive Proposals
Chapter 9. Reporting Business Information
Chapter 10. Delivering Business Presentations
Part 4: Persuading an Employer to Hire You
Chapter 11. Creating Cover Letters and Resumes
Chapter 12. Getting the Job: Interviewing Skills
Appendix: Grammar Handbook
| Erscheint lt. Verlag | 11.3.2014 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 100 x 100 mm |
| Gewicht | 100 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 1-4479-5341-X / 144795341X |
| ISBN-13 | 978-1-4479-5341-8 / 9781447953418 |
| Zustand | Neuware |
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