Leadership Book, The

Mark Anderson has 20 years’ experience of leading businesses. He is President, Strategy & Business Development, Pearson International. He rejoined Pearson in 2007 after a ten-year period working in consumer goods and technology, having worked for Pearson from 1984 to 1997. He has lived and worked in London, Hong Kong & Malaysia, and received an MA from the University of Cambridge and an MBA from Ashridge Business School. He is the author of The Leadership Book (2010).

About the author

Acknowledgements

Introduction to the second edition: what’s new?

Introduction to the first edition

The Leadership7

 

Part 1 Your leadership self

First days in the job

Demeanour: setting the tone

Leadership principles

Trusting your instincts

Focusing on what matters

Managing meetings

Time management

You and your boss

 

Part 2 Vision and strategy: the leadership mantra

Setting and selling a vision

Leading strategy

Leadership priorities

 

Part 3 Your leadership team

Forming your leadership team

Leading your leadership team

121s

Your team is more skilled than you

 

Part 4   Leading change

The change imperative

Managing change

Resistance to change

Credibility from repetition

 

Part 5   Leading your team: performance excellence

Process: making the right things happen at the right time

Team meetings

People performance management

Interpersonal conflict

The difficult interview

Objectives and incentives

 

Part 6   Leading internationally

International leadership culture

International strategy

International prioritisation

Team members in other countries

 

Part 7   Leading efficiency: reducing cost

Understanding cost

Managing costs

Supplier strategies

 

Part 8   Sales: customers leading you

The importance of the customer

The customer journey 1: customer expereince

The customer journey 2: technology journey

Sell! Sell! Sell!

 

Part 9   Marketing: leading the market

Marketing is everyone

Branding and organisational identity

Communications: getting the message over

 

Part 10    Leading digital innovation

Digital transformations

Leading digital product development

Digital skills revolution

 

Part 11    Learning: leadership development

The knowledge premium

Awaydays

Seeking feedback

 

Index