Rethinking the Future (eBook)

Everywhere we look today, powerful new forces are reshaping the world. Traditional boundaries between industries, disciplines and countries are blurring, and the old rules of management no longer make sense in a post-industrial world. This book is a meeting of the minds. It provides a unique opportunity to gain insights into tomorrow from today's most highly regarded business thinkers whose cutting-edge advice has helped to guide many thousands of corporations through the changing business landscape. Now, in a series of original and inspirational contributions, they define the new paradigm that will transform business and society in the 21st Century. Rethinking the Future: Rethinking Business Principles, Competition, Control, Leadership, Markets and the World looks at how organizations can be redesigned to survive and thrive in tomorrow's hypercompetitive global environment. Rethinking the Future gives readers a framework for understanding the big picture. It provides a panoramic perspective that is accessible and lies within an easily understood context. This book takes the place of an entire bookshelf on business strategy. It is essential reading for anyone concerned with business success beyond the next quarter. 'The distinguished contributors provide important conceptual components out of which the next business paradigm will be built. The pages teem with provocative, illuminating ideas, good questions, fresh insights and alternative ways of thinking about the competitive/cooperative combat to come.' --Alvin Toffler 'If you have ever wanted to look into a crystal ball and see the way of the future, this book is the one for you...contains some fascinating insights.' --Management Consultancy

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This volume provides insights from business thinkers on their visions of tomorrow. Powerful new forces are reshaping the world today. Traditional boundaries between industries and disciplines are rapidly blurring, and the old rules of management no longer make sense in a post-industrial world. This book looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment; how they can learn to adapt to change and improve their performance; and how they should be "e;managed"e;, if at all. It examines the changing role of the leader and the powerful influence of corporate culture. It probes the universal principles and values that ultimately govern the success of any leader or organization. It also looks at strategies for creating tomorrow's competitive advantage and tomorrow's markets. It offers a glipse of the future of marketing, which will be driven by new demographics, new global markets and new technology. Most importantly of all, the book gives readers a framework for understanding the big picture. It provides a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. Tomorrow's executives will need to understand business at a far more global and synergistic level than ever before, and to feel comfortable leading people who have learned to manage themselves. Contributors include Stephen Covey, Charles Handy, Michael Porter, Gary Hamel, C.K. Prahalad, Al Ries and Jack Trout, Philip Kotler, Regis McKenna, Michael Hammer, Eli Goldratt, Peter Senge, John Kotter, Warren Bennis, John Naisbitt, Lester Thurow and Kevin Kelly.