The Professional's Guide to Financial Services Marketing (eBook)

JAY NAGDEMAN is President of Suasion Resources, Inc., a specialized organization that provides marketing consulting services exclusively to clients in the financial services industry. Mr. Nagdeman has held successive positions as director of investment research, director of investment management and director of marketing for major investment organizations. For many years, he was a contributing editor to Barron's. For more information, visit www.financialservicesmarketingbook.com

"In financial services marketing, Jay Nagdeman is the expert. He
has helped scores of leading financial firms reach and then exceed
their goals. And now he has assembled his insights in The
Professional's Guide to Financial Services Marketing--a
must-read for any executive with bottom-line responsibility at an
asset management company, insurer or securities firm. This volume
is destined to become a permanent reference tool for the industry."
--Evan Cooper, Senior Managing Editor, InvestmentNews

"Jay Nagdeman is one of the financial industry's most innovative
marketing minds. The time I spent reading The Professional's Guide
to Financial Services Marketing was well rewarded with fresh
insights that I look forward to successfully employing. His
bite-sized approach makes this cornucopia of marketing concepts and
ideas not only digestible, but an absolute pleasure to read. I
highly recommend this book to anyone interested in discovering both
what is new and what is timelessly true in financial services
marketing." --Gil Weinreich, Editor, Research magazine

"Owning this book provides you with 24/7 access to some of the
industry's most successful and innovative marketing thinking. It
contains illustrations and vignettes taken from real-life marketing
successes and failures. It also provides ideas that could help you
turn successful consumer product marketing techniques into
customized financial product marketing approaches. It can serve as
a mentor, a resource, a reference tool or simply a compelling look
at some often overlooked and misunderstood marketing approaches."
--Ken Dolan, Chairman, The Dolan Group of Companies