Risk and Crisis Communications (eBook)

The go-to guide for learning what to say and how to say it

In this climate of near constant streams of media messages,
organizations need to know how to effectively communicate risks to
their audiences and what to say when a crisis strikes. Risk and
Crisis Communications: Methods and Messages is designed to help
organizations understand the essential components of communicating
about risks during a crisis, and it carves out a role for safety
health and environmental (SH&E) professionals in the
process.

Covering common theoretical concepts and explaining the
positions of noted experts in the field such as Peter Sandman and
Vincent Covello, the book provides a fundamental understanding of
the process behind crafting effective messages for a variety of
different situations and explains the consequences of saying the
wrong thing to an emotional audience. Incorporating numerous case
studies--including the BP Deepwater Horizon Oil Spill and the
2010 H1N1 pandemic--it shows how messages can change the way an
audience perceives an event and how they react to it, clearly
demonstrating how ineffective messages can create untold
difficulties for an organization's public image.

Savvy SH&E professionals know that their role in helping to
craft risk and crisis messages as well as assisting in the
execution of risk communication plans provides a critical path to
becoming more valuable members of their organizations. Risk and
Crisis Communications: Methods and Messages provides invaluable
assistance in helping SH&E professionals add value to their
organization.