International Business, plus MyManagementLab with Pearson eText, Global Edition
Pearson Education Limited
978-0-273-78731-0 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
For introductory International Business courses with the need for a brief, accessible text.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.
MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.
MyManagementLab is a personalised online study and assessment system, which tailors to the unique learning needs of each student. Offering unlimited opportunities for practice and providing relevant and timely feedback, it helps students master key concepts, experience more "I Get It" moments and ultimately achieve better results.
For students
Interactive eText. MyManagementLab contains a complete interactive eTextbook which allows students to search and annotate, and you to suggest reading.
Video Libraries - Videos are accompanied by a set of discussion questions, activities, and/or case study assignments.
Interactive Lectures - Tied to each objective in the chapter, Interactive Lessons are designed for learners who benefit from a more visual and interactive approach.
Mini-Simulations - Unique mini-simulations use adaptive technology to allow students to make management decisions, and to see the impact of the decisions they make.
For educators
Customized Study Plan - MyManagementLab gives students the opportunity to test themselves on key concepts and skills, track their own progress through the course, and access personalized Study Plan activities.
Online Assignments, Tests, Quizzes - create homework assignments, quizzes, or tests, and add them to the MyManagementLab course. Instructors can use questions from the test bank or upload their own questions.
Fully Functioning Gradebook - allows instructors to manage all of the course grades in one place. Instructors can import/export from popular learning management systems, manipulate and modify individual student grades, and calculate final grades.
Advanced Reporting - advanced reporting capabilities, which allows instructors can run a number of activity reports for single or multiple students, assignments, and sections.
I. GLOBAL BUSINESS ENVIRONMENT
1. Globalization
II. NATIONAL BUSINESS ENVIRONMENTS
2. Cross-Cultural Business
3. Politics, Law, and Business Ethics
4. Economics and Emerging Markets
III. INTERNATIONAL TRADE AND INVESTMENT
5. International Trade
6. Business-Government Trade Relations
7. Foreign Direct Investment
8. Regional Economic Integration
IV. THE INTERNATIONAL FINANCIAL SYSTEM
9. International Financial Markets
10. International Monetary System
V. INTERNATIONAL BUSINESS MANAGEMENT
11. International Strategy and Organization
12. Analyzing International Opportunities
13. Selecting and Managing Entry Modes
14. Developing and Marketing Products
15. Managing International Operations
16. Hiring and Managing Employees
Notes
Glossary
Name/Company Index
Subject Index
Zusatzinfo | Illustrations |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 216 x 276 mm |
Gewicht | 880 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-273-78731-4 / 0273787314 |
ISBN-13 | 978-0-273-78731-0 / 9780273787310 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich