The Interior Design Business Handbook (eBook)
560 Seiten
John Wiley & Sons (Verlag)
978-1-118-32818-7 (ISBN)
The Interior Design Business Handbook for comprehensive,
accessible coverage of the essential procedures, tools, and
techniques necessary to manage a successful interior design
business. The Fifth Edition of this essential resource has
been revised to address the latest trends and changes in the field,
with new and updated material on business size and structure,
building a brand, client development, social networking and
Internet marketing, finances, purchasing, technology and software
programs, and other key areas.
Complete with more than 75 sample forms and letters, this
Fifth Edition is a one-stop resource for all aspects of
establishing and running an interior design business--from
choosing a location and managing day-to-day operations to growing a
business and putting it up for sale. All of the techniques and
procedures in the book are rooted in real-world experience and are
used daily in successful design firms throughout the United
States.
Filled with valuable information for solo practices and small
firms as well as larger businesses, this book is an indispensable
resource for seasoned professionals as well as interior designers
who are at the start of their career.
MARY V. KNACKSTEDT, FASID, FIIDA, is founder and President of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York City. She is an interior designer, furniture designer, consultant, and speaker. She has taught continuing education and business courses for professional organizations and universities, including Harvard University's Graduate School of Design. As a consultant, Knackstedt has helped develop many new businesses and restore many failing businesses. She continues to advise designers throughout the United States.
Preface vii
Acknowledgments ix
Chapter 1 Finding Your Place in Interior Design 1
Chapter 2 Starting or Changing Your Business Type or Structure 31
Chapter 3 Planning for Profit and Growth 56
Chapter 4 Setting Up a Design Studio 70
Chapter 5 The Design Team 87
Chapter 6 Business Development 135
Chapter 7 Charging for Your Services 174
Chapter 8 Succeeding in Project Management 252
Chapter 9 Working with Sources and Contractors 281
Chapter 10 Managing Your Office 312
Chapter 11 Managing and Securing Your Financial Position 355
Chapter 12 Growing Your Firm and Your Professional Skills 435
Epilogue 445
Appendices: AIA Document B171 ID 447
Professional Associations 465
CIDA 469
Glossary 498
Recommended Reading 533
Designer's Business Forum 538
Index 539
"Newly updated and revised, this essential guide to the interior design business helps designers streamline their work, learn business basics and achieve profitability. This revised edition also describes how the changing economy affects design practices and explores a range of current topics, including social networking, building a brand and implementing technology." (ASID Icon, Fall 2012)
Erscheint lt. Verlag | 28.8.2012 |
---|---|
Sprache | englisch |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Technik ► Architektur | |
Wirtschaft ► Betriebswirtschaft / Management | |
Schlagworte | Architecture • Architektenpraxis • Architektur • Berufspraxis i. d. Architektur • Business & Management • Innenarchitektur • Interior design • Klein- u. mittelständische Unternehmen u. Existenzgründung • Klein- u. mittelständische Unternehmen u. Existenzgründung • Professional Practice • Small Business & Entrepreneurship • Wirtschaft u. Management |
ISBN-10 | 1-118-32818-3 / 1118328183 |
ISBN-13 | 978-1-118-32818-7 / 9781118328187 |
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