Blick ins Buch

Convert! (eBook)

Designing Web Sites to Increase Traffic and Conversion

Ben Hunt (Autor)

eBook Download: PDF | EPUB

2011 | 1. Auflage
312 Seiten
Wiley (Verlag)
978-1-118-03694-5 (ISBN)

Lese- und Medienproben

Ebook-Leseprobe (EPUB)

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Acknowledgments.

Foreword.

Foreword.

Introduction.

Part I Designing for Traffic.

Chapter 1 How to Transform Your Web Site's Success.

Does This Sound Like Your Web Site?

The "First Best Guess" Method of Web Design.

A New Perspective on Web Design.

The New Approach.

Chapter 2 Search Engine Optimization Fundamentals.

Keyword Research.

On-Page SEO.

Off-Page SEO.

Chapter 3 Expanding Your Reach.

What Are You Really Selling?

Researching Your Markets.

Marketing Joe's Miracle Hair-Gro.

Chapter 4 Using the Awareness Ladder.

Your Key to Reaching Deeper Markets.

Why the Old, Narrow Model Fails.

The New Concentric Model.

Chapter 5 Working Through the Awareness Ladder.

Save the Pixel.

Bridge Natural Health.

Muazo.

Imagic2015.

Me2Solar.

Ville & Company.

Bolwell RV.

EasySpeedy.

Applying the Awareness Ladder to Your Site.

Part II Designing for Conversion.

Chapter 6 Making Your Site Sell.

The New Approach to Design for Conversion.

Step One: Modeling Your Site's Funnels.

Step Two: Analyzing Your Funnels.

Step Three: Optimizing Conversions Through the Funnel.

The Three Elements of Conversion.

Chapter 7 Get Their Attention.

Optimization Discipline.

Getting Attention: The Power of Appeal.

Make Your Appeals Relevant.

Self-Interest.

Emotion.

Designing for Attention.

Chapter 8 Keep Them Engaged.

Affirm the Positive Signs.

Resolve Concerns and Build Trust.

Build Interest.

Make It Easy.

Chapter 9 Call Them to Action.

Classes of Next Steps.

Build Momentum.

Six Tips for Crafting Compelling Calls to Action.

Put It All Together.

Chapter 10 Executing Your Web Site Strategy.

Target Early Opportunities.

Create Core Content.

Add More Funnels.

Generate Traffic.

Consider Step 0.

Keep Going!

Chapter 11 Optimizing Your Web Pages.

Google Website Optimizer.

My Optimizer Tips.

The Way of Optimization.

Index.

Erscheint lt. Verlag	9.2.2011
Sprache	englisch
Themenwelt	Informatik ► Web / Internet ► Web Design / Usability
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Computer Science • Informatik • Internet • internet business • Webentwicklung • Web-Entwicklung • Web-Entwicklung / HTML • Web Site Development • Web Site Development / HTML
ISBN-10	1-118-03694-8 / 1118036948
ISBN-13	978-1-118-03694-5 / 9781118036945

Haben Sie eine Frage zum Produkt?

PDF (Adobe DRM)
Größe: 13,2 MB

Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM

Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine Adobe-ID und die Software Adobe Digital Editions (kostenlos). Von der Benutzung der OverDrive Media Console raten wir Ihnen ab. Erfahrungsgemäß treten hier gehäuft Probleme mit dem Adobe DRM auf.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine Adobe-ID sowie eine kostenlose App.
Geräteliste und zusätzliche Hinweise

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.

EPUB (Adobe DRM)
Größe: 8,2 MB

Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belletristik und Sachbüchern. Der Fließtext wird dynamisch an die Display- und Schriftgröße angepasst. Auch für mobile Lesegeräte ist EPUB daher gut geeignet.

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.

Andere eBook-Ausgabe

PDF (Adobe DRM)
EPUB (Adobe DRM)