The Power of Mobility (eBook)

How Your Business Can Compete and Win in the Next Technology Revolution

(Autor)

eBook Download: PDF
2007 | 1. Auflage
256 Seiten
John Wiley & Sons (Verlag)
978-0-470-19544-4 (ISBN)

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The Power of Mobility - Russell McGuire
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Praise For The Power of Mobility: How Your Business Can
Compete and Win in the Next Technology Revolution

"Mobility is the next technology force that is redefining how
businesses operate. Going forward, the winners will be 'anywhere
enterprises' that learn how to combine the Power of Mobility with
broadband connectivity to create competitive advantage. Russell's
book lays out a straightforward road map for how to do just
that."

--Berge Ayvazian, Chief Strategy Officer, Yankee
Group

"Our experience has proved that integrating the mobility of our
services into the lives of students creates tremendous
opportunities and new value. The ideas presented in this book will
serve organizations and businesses of all types well as they
explore the innovative growth that can come with the Power of
Mobility."

--Dr. Karen Pennington, Vice President, Student
Development and Campus Life, Montclair State University

"For many professionals, the workplace is no longer a 'place,'
and the work day is no longer a 'day.' The Power of Mobility
shows us that companies that recognize this fundamental shift are
in the best position to take advantage of mobility to increase
business agility, transform the way they serve customers, and
enable exciting new business models."

--Don Proctor, Senior Vice President, Collaboration
Software Group, Cisco

"What businesses need is a plain English explanation of the new
values and disciplines of the Mobility Age. In The Power of
Mobility, Russell McGuire provides that clear guidance without
the 'technospeak.'"

--Clint Parr, Chief Executive Officer and President,
Anyware Mobile Solutions

"Companies that figure out how to keep employees connected and
leverage context have the opportunity to outperform their peers in
the marketplace. The Power of Mobility explains what this
all means in simple terms, describes how companies can build
mobility into their businesses, and provides helpful examples for
those wanting to gain competitive advantage."

--H.P. Jin, PhD, Chief Executive Officer &
President, TeleNav Inc.

"The Power of Mobility prepares you, in a step-by-step
fashion, to interpret the opportunity presented by mobility into
your firm's environment."

--Danny Briere, Chief Executive Officer, Telechoice

Russ McGuire (Overland Park, KS) is a leading strategist and visionary in the telecom industry. As director of business strategy for Sprint, he is responsible for developing the strategic vision and competitive strategies for the business-focused division of the $30B+ telecommunications giant. His experience includes 20 years in the telecom industry as well as experience in the defense and nuclear power industries. Prior to joining Sprint, Mr. McGuire was Chief Strategy Officer for TeleChoice, a leading business strategy consultancy solely focused on identifying innovative telecom market opportunities. Mr. McGuire was also sought out for his perspectives on the telecom industry as a top conference speaker and as a quoted source in stories published by The Wall Street Journal, the New York Times, The Associated Press, as well as other national, industry, and local publications. Mr. McGuire has also been a regular columnist for Network World, Business Reform, and Success magazines.

Foreword.

Preface.

Acknowledgements.

Part 1. The Mobility Age.

Chapter 1. Technology Sets the Stage.

Chapter 2. Redefining Communications.

Chapter 3. The Law of Mobility Signals Transformation.

Chapter 4. What Power?

Part 2. Seven Steps to the Power of Mobility.

Chapter 5. Introducing the Seven Steps.

Chapter 6. Digitize.

Chapter 7. Connect.

Chapter 8. Evaluate.

Chapter 9. Limit.

Chapter 10. Position.

Chapter 11. Protect.

Chapter 12. Learn from Your Customers.

Chapter 13. Go Capture the Power!

Index.

"...the biggest benefit of the book to knowledgeable readers would be in providing ammunition for convincing skeptical managers, customers, or suppliers to make the changes necessary to exploit the opportunities created by mobility". (Journal of Product Innovation Management; 2009)

Erscheint lt. Verlag 21.12.2007
Sprache englisch
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Betriebswirtschaft / Management Wirtschaftsinformatik
Schlagworte Business & Management • Business Technology • Unternehmenstechnologie • Wirtschaft u. Management
ISBN-10 0-470-19544-4 / 0470195444
ISBN-13 978-0-470-19544-4 / 9780470195444
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