Social Media Commerce For Dummies - Marsha Collier

Blick ins Buch

Social Media Commerce For Dummies (eBook)

Marsha Collier (Autor)

eBook Download: EPUB

2012
Wiley (Verlag)
978-1-118-46150-1 (ISBN)

Lese- und Medienproben

Ebook-Leseprobe (EPUB)

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

Marsha Collier is an expert on social media topics as well as the world's bestselling author on eBay. She has written multiple editions of eBay For Dummies and Starting an eBay Business For Dummies, and she is much in demand as a speaker and trainer, appearing at many events each year.

Introduction 1

Part I: Prepping for Social Media Commerce 7

Chapter 1: Social Media Commerce and Your Bottom Line 9

Chapter 2: Competing in the Social Media Realm 25

Chapter 3: Creating a Social Media Policy 47

Part II: Adapting Your Web Presence 53

Chapter 4: Passive Engagement: Creating a Social Persona
through

Your Website 55

Chapter 5: Active Engagement: Connecting Directly with Your
Customers 75

Chapter 6: Claiming Your Space on Review Sites 89

Chapter 7: Knowing Where to Share Your Content 101

Part III: Casting for and Catching Customers 117

Chapter 8: Finding Your Customer on the Social Web 119

Chapter 9: Seizing the Social Media Conversation 143

Chapter 10: Cashing In: Doing Real Business Online 163

Chapter 11: Building Revenue through Links and Deals 177

Chapter 12: Making a Direct Hit with Mobile 193

Part IV: Supporting Your Social Media

Commerce Efforts 203

Chapter 13: Handling Customer Service without Picking Up the
Phone

(Well, Almost) 205

Chapter 14: Monitoring Your Online Reputation 219

Chapter 15: Marketing in a Social Way: New Media Advertising
235

Chapter 16: Improving Productivity with Apps and Widgets 251

Part V: The Par t of Tens 259

Chapter 17: Ten Ways to Build an Online Presence Now 261

Chapter 18: Ten Ways to Get Social Media Feedback 273

Glossary 283

Index 293

Erscheint lt. Verlag	8.11.2012
Sprache	englisch
Themenwelt	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Informatik ► Web / Internet ► Social Web
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Computer Science • Informatik • Internet • internet business • Online Marketing • Social Media • social media marketing books, social media commerce, guides to social media commerce, using social media for marketing, implement social media marketing, serving customers online, online customer service, social media marketing programs, create a social media presence, how to use social web technologies, social media strategies • web marketing, online marketing strategy, Marsha Collier, books by Marsha Collier
ISBN-10	1-118-46150-9 / 1118461509
ISBN-13	978-1-118-46150-1 / 9781118461501

Haben Sie eine Frage zum Produkt?

EPUB (Ohne DRM)

Digital Rights Management: ohne DRM
Dieses eBook enthält kein DRM oder Kopierschutz. Eine Weitergabe an Dritte ist jedoch rechtlich nicht zulässig, weil Sie beim Kauf nur die Rechte an der persönlichen Nutzung erwerben.

Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belletristik und Sachbüchern. Der Fließtext wird dynamisch an die Display- und Schriftgröße angepasst. Auch für mobile Lesegeräte ist EPUB daher gut geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür die kostenlose Software Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür eine kostenlose App.
Geräteliste und zusätzliche Hinweise

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.