International Business - Charles W. L. Hill

International Business

Competing in the Global Marketplace
Media-Kombination
736 Seiten
1999 | 3rd Revised edition
McGraw-Hill Inc.,US
978-0-07-235533-8 (ISBN)
149,95 inkl. MwSt
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By focusing on managerial implications, this text explores in-depth international business. It includes an explanation of how and why countries differ and the functions of the global monetary system, as well as a review of the economics and politics of international trade and investment.

Part 1 Introduction and overview. Part 2 Country factors: national differences in political economy; differences in culture. Part 3 The global trade and investment environment - international trade theory; the political economy of international trade; foreign direct investment.Part 4 The global monetary system: the foreign exchange market; the international monetary; the global capital market. Part 5 The strategy and structure of international business: the strategy of international business; the organization of international business; mode of entry and strategic alliances. Part 6 Business operations: exporting, importing and counter trade; global manufacturing and materials management; global marketing and R & D; management in the international business.

Verlagsort New York
Sprache englisch
Maße 235 x 286 mm
Gewicht 1820 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-07-235533-6 / 0072355336
ISBN-13 978-0-07-235533-8 / 9780072355338
Zustand Neuware
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