Economics for Business

Guided tour



Preface



About the authors



Publisher's acknowledgements

Part A BUSINESS AND ECONOMICS

1 The business environment and business economics

2 Economics and the world of business

3 Business organisations

Part B BUSINESS AND MARKETS

4 The working of competitive markets

5 Business in a market environment

Part C BACKGROUND TO DEMAND

6 Demand and the consumer

7 Demand and the firm

8 Products, marketing and advertising

Part D BACKGROUND TO SUPPLY

9 Costs of production



10 Revenue and profit

Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION

11 Profit maximisation under perfect competition and monopoly

12 Profit maximisation under imperfect competition

Part F SUPPLY: ALTERNATIVE STRATEGIES

13 An introduction to business strategy

14 Alternative theories of the firm

15 Growth strategy

16 The small-firm sector

17 Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET

18 Labour markets, wages and industrial relations

19 Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

20 Reasons for government intervention in the market

21 Government and the firm

22 Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

23 Globalisation and multinational business

24 International trade

25 Trading blocs

Part J THE MACROECONOMIC ENVIRONMENT

26 The macroeconomic environment of business

27 The balance of payments and exchange rates

28 Banking, money and interest rates

29 Business activity, employment and inflation



Part K MACROECONOMIC POLICY

30 Demand-side policy

31 Supply-side policy

32 International economic policy

Web appendix W:1

Key ideas K:1

Glossary G:1

Index I:1