Strategic Management - Fred R. David

Strategic Management

A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package

Fred R. David (Autor)

Media-Kombination
400 Seiten
2012 | 14th edition
Prentice Hall
978-0-13-305865-9 (ISBN)
169,95 inkl. MwSt
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--&l> In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

 

0133058654 / 9780133058659 Strategic Management: A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package

Package consists of:

0132666278 / 9780132666275 NEW MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach

0132666219 / 9780132666213 Strategic Management: A Competitive Advantage Approach, Concepts







 

Part 1: Overview of Strategic Management  Chapter 1: The Nature of Strategic Management 

The Cohesion Case: The Walt Disney Company – 2011 

Part 2: Strategy Formulation 

Chapter 2: The Business Vision and Mission 

Chapter 3: The External Assessment 

Chapter 4: The Internal Assessment 

Chapter 5: Strategies in Action 

Chapter 6: Strategy Analysis and Choice 

Part 3: Strategy Implementation 

Chapter 7: Implementing Strategies: Management and Operations Issues 

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues 

Part 4: Strategy Evaluation 

Chapter 9: Strategy Review, Evaluation, and Control 

Part 5: Key Strategic-Management Topics 

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability 

Chapter 11: Global/International Issues 

Part 6: Strategic-Management Case Analysis

Erscheint lt. Verlag 28.2.2012
Verlagsort Upper Saddle River
Sprache englisch
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-13-305865-4 / 0133058654
ISBN-13 978-0-13-305865-9 / 9780133058659
Zustand Neuware
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