Ebay Commerce Cookbook

Chuck Hudson has been at the intersection of web business and technology since the inception of online commerce in the mid 1990s. Having programmed in numerous web and mobile languages he combines a passion for the commerce lifecycle and a wealth of experience to create innovative solutions. He is currently a Director of Application Development focusing on HTML5, iOS and Android products. With an MBA focused on entrepreneurship and managing technologically innovative enterprises Chuck has been a successful entrepreneur and consulted with multiple companies on web and mobile product and service strategies. He shares his knowledge of web and mobile product execution through business advisory roles and as a visiting faculty member in the Masters of Internet Technology program at the Terry College of Business, University of Georgia. Chuck has spoken and led lab sessions on web and mobile best practices at development conferences nationally and internationally. In 2008, he received the eBay Star Developer award for the first iOS based web and native applications for users of eBay. Chuck is also a certified PayPal developer and certified PHP programmer, and sits on the PayPal Developers Council.

Chapter 1 Product Discovery and Research
Tapping Into Product Reviews and Guides
Mapping Product Availability
Presenting Products Through eBay
Conclusion
Chapter 2 Product Presentation
Customizing a Magento Storefront
Personalizing a Store Experience
Presenting Similar Items
Conclusion
Chapter 3 Enhancing the Payment Experience
Autogenerating Coupons with Magento
Making Payments with Preapprovals
Giving Back at Checkout
Conclusion
Chapter 4 Order Fulfillment
Just-in-Time Shipping Forms
Simple Shipping Extension in Magento
Multiple Supplier Fulfillment
Conclusion
Chapter 5 Consumption and Sharing
Sharing with QR Codes
Creating a Taste Graph
Social Recommendations
Conclusion