International Business Strategy - Alain Verbeke

International Business Strategy

(Autor)

Buch | Hardcover
616 Seiten
2013 | 2nd Revised edition
Cambridge University Press (Verlag)
978-1-107-02789-3 (ISBN)
113,45 inkl. MwSt
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This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

Dr Alain Verbeke is a Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the Director of the MBA programme at Solvay Business School, University of Brussels (VUB). He has also been a Visiting Professor at Dalhousie University, the University of Toronto and the Université Catholique de Louvain, as well as an Associate Fellow of Templeton College (University of Oxford). He is presently an Academic Associate of the Centre for International Business and Management, Judge Business School, University of Cambridge.

List of figures; List of case studies; About the author; Foreword Jean-François Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book's framework; Part I. Core Concepts: 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational framework; Part II. Functional Issues: 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing; 10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors; 12. Entry mode dynamics 2: strategic alliance partners; 13. Entry mode dynamics 3: mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16A. International strategies of corporate social responsibility; 16B. International strategies of corporate environmental sustainability; Conclusion. The true foundations of global corporate success; Appendix. Suggested additional readings.

Erscheint lt. Verlag 7.3.2013
Zusatzinfo 61 Line drawings, unspecified
Verlagsort Cambridge
Sprache englisch
Maße 178 x 252 mm
Gewicht 1210 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-107-02789-6 / 1107027896
ISBN-13 978-1-107-02789-3 / 9781107027893
Zustand Neuware
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