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International Business Plus MyIBLab with Pearson eText

John J. Wild, Kenneth L. Wild (Autoren)

Media-Kombination

470 Seiten

2013 | 7th edition
Prentice Hall
978-0-13-313097-3 (ISBN)

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MARKET: Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.

A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.

The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.

I. GLOBAL BUSINESS ENVIRONMENT

1. Globalization

II. NATIONAL BUSINESS ENVIRONMENTS

2. Cross-Cultural Business

3. Politics, Law, and Business Ethics

4. Economics and Emerging Markets

III. INTERNATIONAL TRADE AND INVESTMENT

5. International Trade

6. Business—Government Trade Relations

7. Foreign Direct Investment

8. Regional Economic Integration

IV. THE INTERNATIONAL FINANCIAL SYSTEM

9. International Financial Markets

10. International Monetary System

V. INTERNATIONAL BUSINESS MANAGEMENT

11. International Strategy and Organization

12. Analyzing International Opportunities

13. Selecting and Managing Entry Modes

14. Developing and Marketing Products

15. Managing International Operations

16. Hiring and Managing Employees

Notes

Glossary

Name/Company Index

Subject Index

Erscheint lt. Verlag	28.2.2013
Verlagsort	Upper Saddle River
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-13-313097-5 / 0133130975
ISBN-13	978-0-13-313097-3 / 9780133130973
Zustand	Neuware