Business and Administrative Communication - Kitty O. Locker

Business and Administrative Communication

Kitty O. Locker (Autor)

Media-Kombination
704 Seiten
1999 | 5th Revised edition
McGraw Hill Higher Education
978-0-07-235073-9 (ISBN)
101,95 inkl. MwSt
  • Titel ist leider vergriffen;
    keine Neuauflage
  • Artikel merken
Covering the scope of topics in both oral and written business communication, this text uses a student-friendly writing style and design element that aim to hold student attention. It includes real-world examples and real business applications, and conveys advice to students through its research base.
This Fifth Edition of "Business and Administrative Communication" is a true leader in the field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. And, the state-of-the-art technology coverage is second-to-none.

Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.

I. The Building Blocks of Effective Messages Chapter 1. Business Communication, Management, and Success Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, Revising Chapter 6. Designing Documents, Slides, and Screens II. Letters and Memos Chapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive Messages Chapter 10. Handling Difficult Persuasive Situations Chapter 11. Sales and Fund-Raising Letters III. Interpersonal Communication Chapter 12. Communicating Across Cultures Chapter 13. Working and Writing in Groups IV. Reports Chapter 14. Planning, Proposing, and Researching Reports Chapter 15. Analyzing Information and Writing Reports Chapter 16. Using Graphs and Other Visuals Chapter 17. Making Oral Presentations V. Job Hunting Chapter 18. Resumes Chapter 19. Job Application Letters Chapter 20. Job Interviews, Follow-Up Letters and Calls, and Job Offers Appendixes A. Formats for Letters,Memos and E-Mail messages. B. Writing Correctly C. Communication Theory and Semantics D. Toulmin Logic

Erscheint lt. Verlag 1.8.1999
Verlagsort London
Sprache englisch
Maße 221 x 281 mm
Gewicht 1769 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-07-235073-3 / 0072350733
ISBN-13 978-0-07-235073-9 / 9780072350739
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
50 wirkungsvolle Fragen für Führungskräfte (Kartenset)

von Elfie J. Czerny; Dominik Godat

Lehr- oder Lernkarte (2024)
Versus
28,00