Understanding Business Research

BART L. WEATHINGTON, PHD, is UC Foundation Associate Professor in the Department of Psychology at the University of Tennessee at Chattanooga, where he is also Coordinator of the Industrial-Organizational Psychology graduate program. Dr. Weathington is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley). CHRISTOPHER J. L. CUNNINGHAM, PHD, is UC Foundation Associate Professor of Industrial- Organizational and Occupational Health Psychology at the University of Tennessee of Chattanooga, where he is also Adjunct Clinical Assistant Professor of Internal Medicine in the College of Medicine. Dr. Cunningham is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley). DAVID J. PITTENGER, PHD, is Dean of the College of Liberal Arts at Marshall University. Dr. Pittenger is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).

Preface Acknowledgements Part I. Overview of the Research Process Chapter 1. Research and the Business Environment Chapter 2. Ethics and Research Chapter 3. The Foundations of Research Chapter 4. An Overview of Empirical Methods Part II. Nuts & Bolts of Research Chapter 5. Writing the Research Report Chapter 6. Reviewing the Literature & Forming Hypotheses Chapter 7. Sampling Chapter 8. Creating and Using Assessments, Surveys, and Objective Measures Chapter 9. A Model for Research Design Part III. Common Research Designs Chapter 10. Correlational Research Chapter 11. Between-Subjects Designs Chapter 12. Single Variable Between-Subjects Research Chapter 13. Between Subjects Fractorial Designs Chapter 14. Correlated Groups Designs Part IV. Special Research Designs Chapter 15. Research with Categorical Data Chapter 16. Qualitative and Mixed-Method Research Appendix A. Statistics Behind The Research: A Review Appendix B. Statistical Tables