Webs of Influence: The Psychology of Online Persuasion
Pearson Education Limited (Verlag)
978-0-273-77295-8 (ISBN)
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At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.
In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.
Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Nathalie Nahai is an award-winning speaker, lecturer and Web Psychologist, who consults with businesses to psychologically optimise their online engagement. With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion. Also a member of #OgilvyChange, Nathalie has a large online readership and an established internet presence. You'll find her articles at www.thewebpsychologist.com, and her tweets @TheWebPsych
Thanks
Publisher's acknowledgements
About the Author
Introduction
Part 1 Know Who You’re Targeting
1. The human brain
2. The psychology of decision-making
3. Who is online and why?
4. Who are you targeting?
5. Cultural quirks
6. Individual differences
Part 2 Communicate Persuasively
7. Basic principles
8. Your website
9. Your images
10. Your videos
11. Your colours
12. Your social media
Part 3 Sell with Integrity
13. Influence: an introduction
14. Principles of online influence
15. Building reputational capital
16. Increase your sales
17. Pricing and value
18. The 'behaviour chain'
19. Risk, trust and privacy
A closing note…
Notes
Glossary
Index
| Erscheint lt. Verlag | 20.9.2012 |
|---|---|
| Zusatzinfo | Illustrations (chiefly col) |
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 159 x 234 mm |
| Gewicht | 520 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-273-77295-3 / 0273772953 |
| ISBN-13 | 978-0-273-77295-8 / 9780273772958 |
| Zustand | Neuware |
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