Marketing Bundle with Dictionary

Rosalind Masterson is a Chartered Institute of Marketing Chartered Marketer, a Member of the Academy of Marketing and a Fellow of the Institute of Higher Education. She was a Principal Lecturer at De Montfort University until 2013. She has taught extensively, and has been subject and programme leader, at both undergraduate and postgraduate levels. She has taught, and been external examiner, at a number of universities during an academic career spanning twenty years. Rosalind's commercial experience includes sales and marketing positions within IBM and Marketing Management for an IT consultancy. She ran her own marketing consultancy and freelance copywriting business for ten years. David Pickton is Associate Director, Strategic Partnerships and Visiting Academic at University of Birmingham. He holds the title, 'Honorary Academic Fellow' from De Montfort University, Leicester, England having been founding member and head of its academic Department of Marketing. He has also been visiting academic and external examiner at over 20 other universities in the UK, Europe and Asia. His Editorial Board memberships have included the 'Journal of Marketing Communications', 'Innovative Marketing Journal', the 'Journal of Brand Management', 'Corporate Communications: An International Journal' and 'Marketing Intelligence and Planning' for which he was also Assistant Editor. He has contributed to various academic texts and has written numerous articles being placed in the top 2% of researchers on Academia.edu (by 30-day views of his papers). His work can be found on ResearchGate.net, Academia.edu, Google Scholar, Figshare and Prezi. His commercial experience includes marketing and advertising management positions on both the client and agency sides of industry, directorship of his own business consultancy, being a registered marketing consultant with the Department of Trade and Industry and providing executive marketing and management training. His professional affiliations include membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy. Ian Chaston is Managing Director and founder of Moustraining Ltd, a spin off company from the University of Plymouth responsible for delivering the institution's e-based distance learning program. Ian was previously Professor in Marketing and Entrepreneurship at the Plymouth Business School. Ian is also a Research Professor in Entrepreneurship at CENTRUM Catolica Business School in Lima, Peru.