Valuable Content Marketing
Kogan Page Ltd (Verlag)
978-0-7494-6580-3 (ISBN)
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*Community Choice Winner of the 2014 Small Business Book Awards*
Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Sonja Jefferson is a content consultant with a background in professional sales. Her company, Valuable Content Ltd, helps business owners to get their message across in the right way. She gets to the heart of the message, producing and sharing the right type of information to help a business grow. Sonja shows you what to write. Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate. Sharon shows you how to write.
Chapter - 00: Introduction: Why you need this book;
Section - ONE: Why valuable content?;
Chapter - 01: Marketing has changed. Have you?;
Chapter - 02: What is valuable content and why it wins you business;
Chapter - 03: ‘What do I say?’ Guiding principles for your valuable content;
Section - TWO: What valuable content?;
Chapter - 04: S tart with a blog;
Chapter - 05: Distribute your valuable content using social media;
Chapter - 06: Keep in touch with engaging email newsletters;
Chapter - 07: Get search engine savvy;
Chapter - 08: Y our valuable website;
Chapter - 09: A dd deeper written content: white papers, e-books and books;
Chapter - 10: Diversify with different formats: video, audio and more;
Chapter - 11: Widen your reach: take your content on tour;
Chapter - 12: Valuable content for salespeople;
Section - THREE: How to make your marketing valuable;
Chapter - 13: How to write content your customers will value;
Chapter - 14: Making it happen: seven steps to success
| Erscheint lt. Verlag | 3.1.2013 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 155 x 234 mm |
| Gewicht | 381 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-7494-6580-8 / 0749465808 |
| ISBN-13 | 978-0-7494-6580-3 / 9780749465803 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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