Perfect Phrases for Fundraising - Beverly Browning

Perfect Phrases for Fundraising

Buch | Softcover
176 Seiten
2012
McGraw-Hill Professional (Verlag)
978-0-07-179373-5 (ISBN)
14,95 inkl. MwSt
The words you choose can make the difference between having your appeal read ...or tossed. This book provides everything you need to craft a message that recipients will read and respond to. It is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign.
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEPrecise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed.Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:

Telephone solicitingYouTube, Facebook, and TwitterOne-on-one meetingsBoard of director appealsOrganization website campaigns

Beverly Browning has been a consultant for government groups, agencies, schools, corporations, and nonprofit organizations for two decades, raising more than $350 million.

Zusatzinfo 0 Illustrations
Sprache englisch
Maße 130 x 203 mm
Gewicht 181 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-07-179373-9 / 0071793739
ISBN-13 978-0-07-179373-5 / 9780071793735
Zustand Neuware
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