Business Essentials: Global Edition
Pearson Education (Verlag)
978-0-273-76659-9 (ISBN)
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For Introduction to Business Courses.
Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.
Need extra support?
This title can be supported by MyBizLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
This product is the book alone, and does NOT come with access to MyBizLab.
You can benefit from MyBizLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyBizLab: Business Essentials: Global Edition with MyBizLab access card (ISBN 9780273766704). Alternatively, buy access online at www.mybizlab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
Part 1: The Contemporary Business World
Chapter 1. The U.S. Business Environment
Chapter 2. Business Ethics and Social Responsibility
Chapter 3. Entrepreneurship, New Ventures, and Business Ownership
Chapter 4. The Global Context of Business
Part 2: The Business of Managing
Chapter 5. Business Management
Chapter 6. Organizing the Business
Chapter 7. Operations Management and Quality
Part 3: People in Organizations
Chapter 8. Employee Behavior and Motivation
Chapter 9. Leadership and Decision Making
Chapter 10. Human Resource Management and Labor Relations
Part 4: Principles of Marketing
Chapter 11. Marketing Processes and Consumer Behavior
Chapter 12. Pricing, Distributing, and Promoting Products
Part 5: Managing Information
Chapter 13. Information Technology for Business
Chapter 14. The Role of Accountants and Accounting Information
Part 6: Financial Issues
Chapter 15. Money and Banking
Chapter 16. Managing Finances
| Sprache | englisch |
|---|---|
| Maße | 215 x 274 mm |
| Gewicht | 890 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
| ISBN-10 | 0-273-76659-7 / 0273766597 |
| ISBN-13 | 978-0-273-76659-9 / 9780273766599 |
| Zustand | Neuware |
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