It's Our Research

Tomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google’s online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Software Technologies in Israel as User Experience Researcher Lead. As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners. Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA’s UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA.

Prologue: The Usable Planet, by Gary Bunker

Introduction

Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations

Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities

Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions

Chapter 4: What’s Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting

Chapter 5: The single biggest problem in communication is the illusion that it has taken place

Chapter 6: You can’t manage what you don’t measure: Signs that indicate research is being used well and how you can systematically track success (or failure)

Epilogue