International Business Global Edition
Pearson Education Limited (Verlag)
978-0-273-76586-8 (ISBN)
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For International Business courses.
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
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This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
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You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: International Business Global Edition with MyManagementLab access card (ISBN 9780273765967). Alternatively, buy access online at www.mymanagementlab.com.
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Part 1: The World's Marketplaces
Chapter 1: An Overview of International Business
Chapter 2: Global Marketplaces and Business Centers
Chapter 3: Legal, Technological, Accounting, and Political Environments
Chapter 4: The Role of Culture
Chapter 5: Ethics and Social Responsibility in International Business
Part 2: The International Environment
Chapter 6: International Trade and Investment
Chapter 7: The International Monetary System and the Balance of Payments
Chapter 8: Foreign Exchange and International Financial Markets
Chapter 9: Formulation of National Trade Policies
Chapter 10: International Cooperation Among Nations
Part 3: Managing International Business
Chapter 11: International Strategic Management
Chapter 12: Strategies for Analyzing and Entering Foreign Markets
Chapter 13: International Strategic Alliances
Chapter 14: International Organization Design and Control
Chapter 15: Leadership and Employee Behavior in International Business
Part 4: Managing International Business Operations
Chapter 16: International Marketing
Chapter 17: International Operations Management
Chapter 18: International Financial Management
Chapter 19: International Human Resource Management and Labor Relations
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 212 x 276 mm |
| Gewicht | 1070 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-76586-8 / 0273765868 |
| ISBN-13 | 978-0-273-76586-8 / 9780273765868 |
| Zustand | Neuware |
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