Pursuit of New Product Development (eBook)

Front Cover 1
The Pursuit of New Product Development: The Business Development Process 4
Copyright Page 5
Contents 6
Dedication 10
Preface 12
Chapter 1: The Business Objective 14
Background 14
Perspectives Internal to the Organization 28
Continuity 42
Leverage 43
Flow 46
Pursuit 46
Perspectives External to the Organization 47
Summary 58
Chapter 2: The Market Opportunity 60
The Marketplace Within Our World 60
Marketplace Dynamics 64
Product Concept Synthesis 69
Product Integration into the Business 73
The Competitive Arena 85
The Pathways to the Product 89
Summary 111
Chapter 3: The Business concept to the New Product 114
The Pathway to the Customer Needs 114
Engaging the Market and the Customer 123
Definition of the Product 129
Product Planning 133
Development Management 145
Interdisciplinary Considerations 149
Pathway Through the Organization 154
Product Definition Documentation 160
Summary 166
Chapter 4: The Product and Business Plan 168
Business Plan—Blueprint to Success 168
Product–Plan Integration 174
Selling and Funding the Program 183
Corporate Operations Using the Plan 188
Dynamics of the Plan 191
Customer and Market Input to the Plan 196
Plan Corrective Action 198
Summary 202
Chapter 5: Justifying a Program-The Accounting Viewpoint 204
Background 204
Development and Accounting: Two Different Disciplines 218
Financial and Business Modeling 220
Risk, Reward, Timing 223
Cash, Timing, Business Cycles 227
External Economic Forces 237
Program Continuity 239
Structure of Finances 242
Appropriation 243
Continuous Appropriations 244
Summary 244
Chapter 6: Starting Out 246
Logistics and Provisions 246
Organizational Dynamics 250
Project/Team Format 258
Management Reporting 263
Intellectual Property Protocol 276
Communications Protocol 279
Culture of the Group 281
Time Base 283
Corrective Improvement 285
Summary 286
Chapter 7: Executing The Plan 288
Core Competencies 299
Core Technology Development 300
Outsourcing Development 300
Core Product Development 301
Critical Program Skills 319
Legal Issues 334
Summary 344
Chapter 8: Manufacturing Development 346
Manufacturing Program Management 346
Design for Manufacturing 350
Process Competencies 363
Process Development 369
Outsourcing 370
Training of Manufacturing Personnel 371
Inventory Control 373
Manufacturing Records 374
Purchasing and Procurement 383
Manufacturing Throughput 396
Quality Management 404
Cost Containment 408
Summary 410
Chapter 9: The Prelaunch Checklist 412
Extensions to Engineering and Manufacturing 412
Product Certifications 415
Pilot Run Operations 416
Field Testing and Customer Acceptance 418
Product Information 422
Company Infrastructure 425
Channel Infrastructure 444
Assessment—Price Versus Value 445
Product Run Preparation 447
Feedback Systems 449
Summary 450
Chapter 10: The Product Launch 452
Product Promotion 455
Customer Visits 456
Initial Sales Evaluation 457
Production Volume Forecasting 463
Inventory Control 465
Sales Channel Initiatives 467
Summary 468
Chapter 11: The Pursuit and Product Management 470
Product Portfolio 470
Growth Strategy 474
Product Maintenance 480
Quality Management (Production) 488
Product Recalls 492
Product Evolution 496
Product Life Cycle Management 499
Summary 504
Chapter 12: Business Development Records Format 506
Organizational Format 506
Perspectives on Business Development 518
Index 520