Innovation

Andy Bruce is widely acclaimed as an authority in innovation Management, covering the creative and innovation process from ideas to implementation. Bruce founded two companies specializing in innovation and project management. Clients include companies such as EDS, Nokia and Coca-Cola. Bruce has written 8 books, including Strategic Thinking and Project Management titles from the Dorling Kindersley Essential Manager series, and Business FAQs. David Birchall, as a Professor at Henley Business School, has been involved in both implementing innovations in the way programs are delivered and researching into innovation management in organizations.

The Fast Track way ix

About the authors xii

A word of thanks from the authors xiv

Innovation Fast Track xvi

How to use this book xx

Fast-Track-Me.com xxi

A AWARENESS 1

1 Innovation in a nutshell 5

2 Innovation audit 17

B BUSINESS FAST TRACK 29

3 Fast Track top ten 33

4 Technologies 61

5 Implementing change 79

C CAREER FAST TRACK 93

6 The first ten weeks 97

7 Leading the team 115

8 Getting to the top 139

D DIRECTOR’S TOOLKIT 155

T1 Team innovation audit 159

T2 Integrated innovation framework 165

T3 Market and competitor scanning 169

T4 Creativity techniques 177

T5 Innovation project checklist 181

The Fast Track way 187

Glossary 189

Index 199