Excellence in Business Communication: International Edition - John V Thill, Courtland L Bovee

Excellence in Business Communication: International Edition

Buch | Softcover
672 Seiten
2012 | 10th edition
Pearson Education (Verlag)
978-0-273-76889-0 (ISBN)
83,40 inkl. MwSt
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This text delivers an abundance of the most realistic model documents and tools, helping students to learn business communication skills by example. The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field.
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For undergraduate business communication courses.




Learn Business Communication Skills by Example.

Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.



The tenth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today's social media revolution and the impact it will have on students' future careers.



Need extra support?
This title can be supported by MyBCommLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.



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You can benefit from MyBCommLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyBCommLab: Excellence in Business Communication: International Edition with MyBCommLab access card (ISBN 9780273768937). Alternatively, buy access online at www.mybcommlab.com.


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Part 1: Understanding the Foundations of Business Communication

Chapter 1: Achieving Success Through Effective Business Communication

Chapter 2: Mastering Team and Interpersonal Skills

Chapter 3: Communicating in a World of Diversity

Part 2: Applying the Three-Step Writing Process

Chapter 4: Planning Business Messages

Chapter 5: Writing Business Messages

Chapter 6: Completing Business Messages

Part 3: Crafting Brief Messages

Chapter 7: Crafting Messages for Electronic Media

Chapter 8: Writing Routine and Positive Business Messages

Chapter 9: Writing Negative Messages

Chapter 10: Writing Persuasive Messages

Part 4: Preparing Reports and Oral Presentations

Chapter 11: Planning Reports and Proposals

Chapter 12: Writing Reports and Proposals

Chapter 13: Completing Reports and Proposals

Chapter 14: Developing Oral Presentations

Part 5: Writing Employment Messages and Interviewing for Jobs

Chapter 15: Building Careers and Writing Resumes

Chapter 16: Applying and Interviewing for Employment

Sprache englisch
Maße 215 x 272 mm
Gewicht 1220 g
Themenwelt Schulbuch / Wörterbuch
Wirtschaft Betriebswirtschaft / Management
ISBN-10 0-273-76889-1 / 0273768891
ISBN-13 978-0-273-76889-0 / 9780273768890
Zustand Neuware
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