Excellence in Business Communication
Pearson (Verlag)
978-0-13-217154-0 (ISBN)
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Excellent, effective, and practical business communication skills are necessary in order to succeed in today’s business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example.
The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also understand that to succeed in today’s social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that’s redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps readers adapt their communication skills to this important new media.
Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and a unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Résumés
Chapter 16: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction SymbolsVideo Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Brand, Organization, Name, and Website Index
Subject Index
| Erscheint lt. Verlag | 22.7.2010 |
|---|---|
| Sprache | englisch |
| Maße | 275 x 216 mm |
| Gewicht | 1206 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-13-217154-6 / 0132171546 |
| ISBN-13 | 978-0-13-217154-0 / 9780132171540 |
| Zustand | Neuware |
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