Excellence in Business Communication, plus MyBCommLab with Pearson eText - John V Thill, Courtland L Bovee

Excellence in Business Communication, plus MyBCommLab with Pearson eText

Media-Kombination
2012 | 10th edition
Pearson Education Limited
978-0-273-76893-7 (ISBN)
104,45 inkl. MwSt
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This package includes a physical copy of Excellence in Business Communication: International Edition, 10/e by John V.Thill and Courtland L.Bovee, as well as access to the eText and MyBCommLab.






For undergraduate business communication courses.





Learn Business Communication Skills by Example.

Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.



The tenth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today's social media revolution and the impact it will have on students' future careers.



Available with MyBCommLab! MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today's business landscape. Visit mybcommlab.com for more information

Part 1: Understanding the Foundations of Business Communication

Chapter 1: Achieving Success Through Effective Business Communication

Chapter 2: Mastering Team and Interpersonal Skills

Chapter 3: Communicating in a World of Diversity

Part 2: Applying the Three-Step Writing Process

Chapter 4: Planning Business Messages

Chapter 5: Writing Business Messages

Chapter 6: Completing Business Messages

Part 3: Crafting Brief Messages

Chapter 7: Crafting Messages for Electronic Media

Chapter 8: Writing Routine and Positive Business Messages

Chapter 9: Writing Negative Messages

Chapter 10: Writing Persuasive Messages

Part 4: Preparing Reports and Oral Presentations

Chapter 11: Planning Reports and Proposals

Chapter 12: Writing Reports and Proposals

Chapter 13: Completing Reports and Proposals

Chapter 14: Developing Oral Presentations

Part 5: Writing Employment Messages and Interviewing for Jobs

Chapter 15: Building Careers and Writing Resumes

Chapter 16: Applying and Interviewing for Employment

Erscheint lt. Verlag 10.5.2012
Zusatzinfo col. Illustrations
Verlagsort Harlow
Sprache englisch
Maße 215 x 275 mm
Gewicht 1260 g
Themenwelt Schulbuch / Wörterbuch
Wirtschaft Betriebswirtschaft / Management
ISBN-10 0-273-76893-X / 027376893X
ISBN-13 978-0-273-76893-7 / 9780273768937
Zustand Neuware
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