ProBlogger - Darren Rowse, Chris Garrett

ProBlogger

Secrets for Blogging Your Way to a Six-Figure Income
Buch | Softcover
336 Seiten
2012 | 3rd edition
John Wiley & Sons Inc (Verlag)
978-1-118-19955-8 (ISBN)
25,68 inkl. MwSt
An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide.
An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever.



Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs
Reveals 20 key ingredients for a successful blog post
Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more
Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog

Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Darren Rowse is the guy behind ProBlogger.net, a leading online information source for professional bloggers. He writes for various blogs and edits the popular Digital Photography School site (digital-photography-school.com). Chris Garrett is a writer, online business consultant, teacher, coach, new media industry commentator, and of course, professional blogger. He shares blogging advice at chrisg.com and contributes to numerous blogs.

Introduction xxi

1 Blogging for Money 1

What Is a Blog? 1

What Makes Blogs Different? 2

The Added Benefits of Blogging 3

Making Money with Blogs 4

An Introduction to Professional Blogging 4

How Much Could You Earn? 5

Pro Blogging Is Not a Get-Rich-Quick Tactic 5

Direct and Indirect Earning Methods 6

Passive and Active Income 9

Is Pro Blogging Right for You? 10

Which Monetization Method Is Right for You? 10

How to Make Blog Advertising Work for You 12

Blog Strategies 13

Multiple Blogs 13

Freelance Blogging 13

Building and Flipping 14

Measuring a Blog’s Success 14

Traffic 15

Subscribers 17

Comments, Feedback, and Interaction 18

Links 20

Search-Engine Results 21

Summary 22

2 Niche Blogging 23

10 Reasons Why Niche Blogs Are Successful 24

How to Choose a Profitable Niche Topic for Your Blog 26

Are You Interested in the Topic? 27

Do You Have Experience or Expertise in the Topic? 27

Is the Topic Popular? 28

Is the Niche Growing or Shrinking? 29

What’s the Competition? 30

What’s the Competition Neglecting? 31

Will You Have Enough Content? 32

Is the Niche Able to Be Monetized? 34

How Wide Should a Niche Be? 35

Should You Try Niche Demographic or Niche Topic? 36

Gala Darling 36

TCGeeks 37

Sports Networker 38

Choosing a Niche 39

Tools for Helping You to Choose a Niche for Your Blog 40

Summary 42

3 Setting Up Your Blog 43

Choosing the Right Blog for You 43

Blog Platform Choices 44

Hosted versus Self-Hosted 48

Hosted or Self-Hosted—Which to Choose? 53

Choosing a Domain Name 54

Factors to Consider When Choosing a Domain Name 54

Registering a Domain 57

Creating Your Blog 59

Four Steps to Setting Up a Hosted Blog at WordPress 59

Setting Up a Custom Standalone Blog Using One-Click-Install 61

Enhancing Your Blog 66

Adding a Contact Form to Your Custom WordPress Blog 67

Blog Design Considerations 69

A Word on Color 70

Customizing a Blog Template 71

Summary 72

4 Blog Writing 73

What Is Good Content? 73

Usefulness and Uniqueness 74

Writing Tips for Bloggers 76

Scannable Content 77

Using Titles Effectively on Blogs 79

How to Use Titles Successfully 80

Opening Lines Matter 83

Post Length—How Long Should a Blog Post Be? 83

Post Frequency—How Often Should a Blogger Post? 84

Keeping Posts Granular 86

20 Types of Blog Posts 89

10 Steps to Writing a Successful Series on Your Blog 93

Building an Interactive Blog by Encouraging Comments 96

Summary 98

5 Blog Income and Earning Strategies 99

Time to Make Money? 99

Factors to Consider 102

Monetizing Directly with Advertising 102

Ad Payment Types 105

Finding Advertisers 106

Preparing for Advertisers 106

Finding Advertisers 108

Approaching Advertisers 109

Taking Payments 110

How Much to Charge 110

Ad Formats 110

How Many Ads to Display 111

Optimizing Advertising 112

Other Direct Forms of Income 112

Affiliate Programs 113

Tips for Using Affiliate Programs on Your Blog 113

Donations 115

Classifieds 117

Merchandise 117

Subscriptions 118

Indirect Income-Earning Strategies 118

Freelance Blogging 118

Magazines and Books 121

Speaking 122

Consulting 122

Employment Opportunities 123

Selling e-Resources 124

Networking and Business Partnerships 124

Summary 124

6 Buying and Selling Blogs 125

Introduction to Buying and Selling Blogs 125

Why Sell? 126

Why Buy? 127

Deciding to Build or Buy 128

Buying to Sell (Flipping) 129

Blog Sales Basics 130

Investing in an Older Blog 130

Investing in a Newer Blog 131

Having a Game Plan 131

Valuations 131

Calculating a Blog’s Value 137

Buying a Blog 138

Selling Blogs 140

Where to Sell Your Blog 140

How to Sell Your Blog 142

Blog Sales Case Studies 144

Summary 149

7 Blog Promotion and Marketing 151

Building Readership 151

Building a Content Magnet 151

Blog Relations 152

Gaining Attention through “Link Baiting” 158

Is Link Baiting Ethical? 158

Successful Link-Bait Ideas 159

Running Competitions 160

Search Engine Optimization for Blogs 163

Off-Site SEO 163

How to Generate Quality Inbound Links 164

On-Site SEO Techniques 165

Bottom Line on SEO 166

Guest Posting for Links, Reputation, and Traffic 168

Guest Posting in Practice 168

Increasing Page Views on Your Blog 172

Building Community and Getting More Comments 174

Summary 176

8 Build a Sticky Blog Community 177

How Sticky Blogs Grow Your Audience 177

Community Helps Make Your Blog More Useful 178

Community Builds Social Proof 178

Community Members Become Advocates 178

Communities Become Content Generators 179

Why Community Is Important for Monetization 179

Community Increases Page Views 179

Social Proof Makes Promotion Easy 179

Community Delivers Value to Advertisers 180

Community Increases Blog Value 181

Key Steps to Growing a Sticky Community 181

Start with Comments 182

Creating Reader-Centered Posts 182

Using a Personal Tone and Personal Media 183

Making Interactive Tools and Projects 183

Inviting Reader-Generated Content 184

Becoming a Cheerleader 185

Giving Readers Jobs 185

Assigning Reader Homework 186

Providing Multiple Avenues to Join or Become a Member 186

Embracing Off-Site Media 188

Being the Community You Want to Form 189

Engaging Your Audience 190

Setting Up Reader Homework 190

Giving Readers a Job 192

Answering Reader Questions 193

Making Readers Famous 193

Playing Matchmaker with Your Readers 195

Establishing an Intentional Engagement Plan 196

Learning from Your Community 197

Content Ideas and Directions 197

Needs and Desires That Need Solving 198

Likes and Dislikes That You Can Leverage 199

Product Ideas and Practicalities 200

Potential Partnerships 201

The Dark Side of Community 202

What Are Trolls? 202

Setting Up Preemptive Measures 202

Dealing with Trolls 203

Summary 204

9 Social Media and Your Blog 205

Determining Which Social Media Sites to Use 205

Social Bookmarking 206

Social Networking 206

Media Sharing Services 206

Implementing Social Media Promotion 207

Writing for Social Bookmarking Success 207

Engaging Your Followers with Social Media 213

Using Twitter 213

About Twitter Messages (“Tweets”) 214

Using Facebook 216

Using LinkedIn Groups 219

Summary 222

10 Secrets of Successful Blogs 223

About Success in Blogging 223

Analyzing Top Blogs 224

What’s the Average Blog Age? 224

What’s the Posting Frequency? 224

How Does Social Media Factor In? 225

How Do Blogs Make Revenue? 226

What’s the Blog Language? 226

Learning from Niche Blogs 227

What Are Some Successful Niche Blogs? 227

Lessons from Niche Bloggers 228

Learning from Top Blogs 229

ProBlogger 229

TechCrunch 231

Scobleizer 233

The 4-Hour Workweek 235

PopCrunch 236

The Key to Blogging Success: Bloggers Tell Us Their Success Secrets 238

Summary 239

11 Creating Something Worthwhile 241

Knowing Your Audience 241

Being Remarkable 242

What Causes Ideas to Spread? 243

Making Your Blog Useful 245

Useful-Blog Properties 246

Creating Useful Content Today 247

Summary 250

12 Taking Your Blog to the Next Level: A Case Study 251

The Launch of DPS—Years 1–2 251

Building Foundations 252

Monetization 256

Consolidation and Expansion—Years 3–5 256

Staff Writers 257

Expansion of Topics 257

New Design 257

Social Media 258

Increased Focus on Affiliate Marketing 258

DPS E-books 259

DPS Today 260

Using E‐mail to Drive Traffic and Make Money 260

Concluding Thoughts on the DPS E‐mail Sequence 266

Holiday Promotion 267

Summary 267

13 Going Beyond Your Blog 269

What It Means to Go Beyond Your Blog 269

The Blogging Goal Triangle 270

Community Interaction Leads to Attention 272

Getting Known, Spreading Your Ideas, and Attracting Visibility 274

Going from Blog to Print 275

Book Writing 277

Speaking from Blogging 282

Networking, Making Contacts, and Building Partnerships 286

Networking Confidence and Self Esteem 286

Selling Coaching Programs and Consulting 289

What You Need to Get Started 290

Getting Customers 291

Five Lessons from My Journey 292

Summary 294

Index 295

Verlagsort New York
Sprache englisch
Maße 150 x 218 mm
Gewicht 363 g
Themenwelt Mathematik / Informatik Informatik Web / Internet
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-118-19955-3 / 1118199553
ISBN-13 978-1-118-19955-8 / 9781118199558
Zustand Neuware
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