Strategic Management and Business Policy
Pearson (Verlag)
978-0-13-257020-6 (ISBN)
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This thirteenth edition provides an array of timely, well-researched, and class-tested cases—nineteen of which are new or revised.
PART ONE: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
Chapter 1. Basic Concepts in Strategic Management
Chapter 2. Corporate Governance
Chapter 3. Ethics and Social Responsibility in Strategic Management
PART TWO: SCANNING THE ENVIRONMENT
Chapter 4. Environmental Scanning & Industry Analysis
Chapter 5. Internal Scanning & Organizational Analysis
PART THREE: STRATEGY FORMULATION
Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy
Chapter 7. Strategy Formulation: Corporate Strategy
Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice
PART FOUR: STRATEGY IMPLEMENTATION AND CONTROL
Chapter 9. Strategy Implementation: Organizing for Action
Chapter 10. Strategy Implementation: Staffing & Directing
Chapter 11. Evaluation & Control
PART FIVE: INTRODUCTION TO CASE ANALYSIS
Chapter 12. Suggestions for Case Analysis
PART SIX: WEB CHAPTERS: OTHER STRATEGIC ISSUES
Web Chapter A. Strategic Issues in Managing Technology & Innovation
Web Chapter B. Strategic Issues in Entrepreneurial Ventures & Small Businesses
Web Chapter C. Strategic Issues in Not-For-Profit Organizations
PART SEVEN: CASES IN STRATEGIC MANAGEMENT
Section A. Corporate Governance and Social Responsibility
Case 1: The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility
Case 2: The Wallace Group 4Section B. Business Ethics
Case 3: Everyone Does It
Case 4: The Audit Section C. International Issues in Strategic Management
Case 5: Starbucks’ Coffee Company: The India Dilemma
Case 6: Guajilote Cooperativo Forestal: HondurasSection D. General Issues in Strategic Management
Case 7: Apple, Inc.
Case 8: iRobot: Finding the Right Market Mix?
Case 9: Dell, Inc., Changing the Business Model (Mini Case)
Case 10: Rosetta Stone Inc., Changes the Way People Learn Languages
Case 11: Logitech (Mini Case)
Case 12: Google
Case 13: Reorganizing Yahoo
Case 14: TiVo, Inc: TiVo vs. Cable and Satellite DVR Can VO Survive?
Case 15: Marvel Entertainment
Case 16: Carnival Corporation & plc
Case 17: Chrysler in Trouble
Case 18: Tesla Motors, Inc.
Case 19: Harley Davidson: Thriving Through Recession
Case 20: JetBlue: Always Growing Pains?
Case 21: TomTom: New Competition Everywhere!
Case 22: Volcom Inc.: Riding the Wave
Case 23: TOMS Shoes
Case 24: Best Buy Co., Inc.: Sustainable Customer Centricity Model?
Case 25: The Future of Gap Inc.
Case 26: Rocky Mountain Chocolate Factory, Inc.
Case 27: Dollar General Corporation: 2011 Growth Expansion Plans
Case 28: Inner-City Paint Corporation (Revised)
Case 29: The Carey Plant
Case 30: The Boston Beer Company: Brewers of Samuel Adams Boston Lager
Case 31: Wal-Mart and Vlasic Pickles
Case 32: Panera Bread Company (2010): Still Rising Fortunes?
Case 33: Whole Food Market 2010: How to Grow in An Increasingly Competitive Market?
Case 34: Burger King
Case 35: Church & Dwight: Time to Rethink the Portfolio
Erscheint lt. Verlag | 19.9.2011 |
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Sprache | englisch |
Maße | 204 x 254 mm |
Gewicht | 1330 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-13-257020-3 / 0132570203 |
ISBN-13 | 978-0-13-257020-6 / 9780132570206 |
Zustand | Neuware |
Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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