Retail Buying
Pearson (Verlag)
978-0-13-217935-5 (ISBN)
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SECTION ONE INTRODUCTION TO RETAIL BUYING
Chapter 1: The Retail Playing Field
Chapter 2: The Buyer’s Role
Chapter 3: Buying Practices for the Different Retail Classifications
Chapter 4: The Market Specialists and how They Service Retailers
SECTION TWO: PLANNING THE PURCHASE
Chapter 5: Consumer Analysis
Chapter 6: Multiculturalism: Assessing the Product Needs of America’s Major Ethnicities
Chapter 7: What to Buy
Chapter 8: How Much to Buy
Chapter 9: Merchandise Sourcing and Timing the Purchase
SECTION THREE: MAKING THE PURCHASE
Chapter 10: Purchasing in the Domestic Marketplace
Chapter 11: Foreign Market Purchasing
Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets
Chapter 13: Wholesale Purchasing on the Internet
Chapter 14: Negotiating the Purchase and Writing the Order
SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES
Chapter 15: Merchandise Pricing
Chapter 16: The Development of Private-Label Programs
Chapter 17: Disseminating Product information to Retail personnel
Chapter 18: The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising
| Erscheint lt. Verlag | 13.1.2012 |
|---|---|
| Sprache | englisch |
| Maße | 229 x 276 mm |
| Gewicht | 807 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion | |
| ISBN-10 | 0-13-217935-0 / 0132179350 |
| ISBN-13 | 978-0-13-217935-5 / 9780132179355 |
| Zustand | Neuware |
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