Introduction to E-commerce

Discusses the foundations and key aspects of E-commerce while focusing on the developments in the E-commerce industry. This title presents practical case studies that offer a useful reference for dealing with various issues in E-commerce such as applications, management techniques, or psychological methods.

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"Introduction to E-commerce" discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University.