Strategic Management: Concepts and Cases (Arab World Editions) with MymanagementLab Access Code Card
Pearson Education Limited
978-1-4082-8963-1 (ISBN)
Brief contents
Case Information Matrix xvi
Case Description Matrix xvii
Foreword xix
Preface xx
Acknowledgments xxiii
Part 1
Overview of Strategic Management 1
Chapter 1 The Nature of Strategic Management 2
COHESION CASE: SABIC 32
Part 2
Strategy Formulation 51
Chapter 2 The Business Vision and Mission 52
Chapter 3 The External Assessment 76
Chapter 4 The Internal Assessment 114
Chapter 5 Competing in the Global Marketplace 140
Chapter 6 Strategies in Action 168
Chapter 7 Strategy Analysis and Choice 212
Part 3
Strategy Implementation 251
Chapter 8 Implementing Strategies: Management and
Operations Issues 252
Chapter 9 Implementing Strategies: Marketing,
Finance/Accounting, R&D, and
MIS Issues 290
Chapter 10 Leadership and Culture 324
Part 4
Strategy Evaluation 347
Chapter 11 Strategy Review, Evaluation,
and Control 348
Part 5
Strategic-Management
Case Analysis 375
Chapter 12 How to Prepare and Present
a Case Analysis 376
English-Arabic Glossary 388
Index 396
Erscheint lt. Verlag | 11.11.2011 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 212 x 276 mm |
Gewicht | 1360 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 1-4082-8963-6 / 1408289636 |
ISBN-13 | 978-1-4082-8963-1 / 9781408289631 |
Zustand | Neuware |
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