Fundamentals of Strategy
Seiten
2011
|
2nd Student edition
FT Press (Verlag)
978-0-273-75725-2 (ISBN)
FT Press (Verlag)
978-0-273-75725-2 (ISBN)
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Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.
Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.
1 Introducing strategy
2 The environment
3 Strategic capabilities
4 Strategic purpose
5 Business strategy
6 Corporate strategy and diversification
7 International strategy
8 Innovation strategies
9 Mergers, acquisitions and alliances
10 Strategy in action
Appendices
Glossary
Index
Sprache | englisch |
---|---|
Maße | 189 x 246 mm |
Gewicht | 670 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-273-75725-3 / 0273757253 |
ISBN-13 | 978-0-273-75725-2 / 9780273757252 |
Zustand | Neuware |
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