Fundamentals of Strategy - Gerry Johnson, Richard Whittington, Kevan Scholes

Fundamentals of Strategy

Buch | Softcover
304 Seiten
2011 | 2nd Student edition
FT Press (Verlag)
978-0-273-75725-2 (ISBN)
82,45 inkl. MwSt
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Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.



1 Introducing strategy

2 The environment

3 Strategic capabilities

4 Strategic purpose

5 Business strategy

6 Corporate strategy and diversification

7 International strategy

8 Innovation strategies

9 Mergers, acquisitions and alliances

10 Strategy in action

Appendices

Glossary

Index



Sprache englisch
Maße 189 x 246 mm
Gewicht 670 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-273-75725-3 / 0273757253
ISBN-13 978-0-273-75725-2 / 9780273757252
Zustand Neuware
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