Events Management
Routledge (Verlag)
978-0-415-57741-0 (ISBN)
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The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice.
Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.
Charles Bladen is Programme Leader in Events Management at the University of Greenwich. James Kennell is Director of the Economic Development Resource Centre at the University of Greenwich, where he is also Senior Lecturer in Tourism and Regeneration. Emma Abson is Senior Lecturer on the Events Management BA programme at the University of Greenwich. Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.
CHAPTER HEADINGS
OPENING
1. Introduction to the Events Industry
PLANNING EVENTS
2. Event Project Management
3. Event design and production
MANAGING EVENTS
4. Event Operations
5. Managing the Event Human Resource
6. Event Finance
7. Event Marketing and Sponsorship
8. Event Health, Safety and Risk Management
TYPES OF EVENTS
9. Sports Events
10. Mega Events
11. Public and Voluntary Sector Events
12. Corporate Events
13. Arts and Live Entertainment Festivals and Events
CURRENT ISSUES IN EVENTS
14. Impacts, sustainability and Legacy
15. Events and the media
Zusatzinfo | 73 Line drawings, color; 30 Halftones, black and white; 44 Tables, color; 30 Illustrations, color; 117 Illustrations, black and white |
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Verlagsort | London |
Sprache | englisch |
Maße | 174 x 246 mm |
Gewicht | 1084 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 0-415-57741-1 / 0415577411 |
ISBN-13 | 978-0-415-57741-0 / 9780415577410 |
Zustand | Neuware |
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