Visual Merchandising Second edition

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

Preface / The History of Visual Merchandising The Role of a Visual Merchandiser The day-to-day role of a visual merchandiser / Training / Visual merchandising in a department store / Visual merchandising of multiple chain stores / Visual merchandising of small retail outlets / Measuring success Store Design What is store design? / Why is store design important? / Who designs the store? / How does store design work? / Store study: Kurt Geiger Windows Getting to know your windows / Planning a window display / Themes and schemes / Budgeting / Props / Designing a window display / Store study: Au Printemp / Colour / Window prepping / Installing the window display / Lighting / Signage and graphics / Window calendar / Window standards and maintenance, and budget/ Store study: Fortnum & Mason In-store Visual Merchandising/ Product adjacencies / Floor layouts / Store study: Matthew Williamson / Fixtures and fittings/ Wall fixtures / Product handling/ Store study: Flight / In-store displays and hot shops / Point of sale and add-on sales/ Clearance merchandise/ Signage and ticketing / Lighting / Ambience / Retail standards and maintenance, and budget/ Virtual visual merchandising/ Store study: Topshop Mannequins Sculpting/ Purchasing mannequins/ Dressing a mannequin/ Securing a mannequin/ Grouping mannequins/ Maintenance/ The Visual Merchandiser's Studio/ The visual merchandiser's toolbox/ Health and safety/ Lighting chart/ Glossary/ Further reading/ Index/ Picture credits and acknowledgements