Strategic Management and Competitive Advantage - Jay B. Barney, William S. Hesterly

Strategic Management and Competitive Advantage

International Edition
Buch | Softcover
624 Seiten
2011 | 4th edition
Pearson (Verlag)
978-0-13-256045-0 (ISBN)
69,95 inkl. MwSt
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Core strategic management concepts without the excess. 

Just the essentials–Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

The fourth edition features several new and updated cases.

PART 1: THE TOOLS OF STRATEGIC ANALYSIS
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm’s External Environment
Chapter 3: Evaluating a Firm’s Internal Capabilities
End-of-Part 1 Cases:
1_1    Pfizer and the Challenges of the Global Pharmaceutical Industry
1_2    Wal-Mart in 2010
1_3    Harlequin
1_4    True Religion

PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation
End-of-Part 2 Cases:
2_1    JetBlue Airways: Managing Growth
2_2    Nucor in 2010
2_3    Levi's Personal Pair
2_4    Papa John's

PART 3: CORPORATE STRATEGIES
Chapter 6: Vertical Integration
Chapter 7: Corporate Diversification
Chapter 8: Organizing to Implement Corporate Diversification
Chapter 9: Strategic Alliances
Chapter 10: Mergers and Acquisitions
Chapter 11: International Strategies
End-of-Part 3 Cases:
3_1    eBay Customer Support
3_2    Nucleon
3_3    Danaher Corporation
3_4    LVMH: Managing the Multibrand Conglomerate
3_5    Aegis Analytical
3_6    Activision-Blizzard Merger
3_7    McDonald's and KFC: Recipes for Success in China

Erscheint lt. Verlag 16.9.2011
Sprache englisch
Maße 203 x 254 mm
Gewicht 1010 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-13-256045-3 / 0132560453
ISBN-13 978-0-13-256045-0 / 9780132560450
Zustand Neuware
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