Entrepreneurship and Small Business Management Plus MyBizSkillsKit -- Access Card Package
Prentice Hall
978-0-13-272723-5 (ISBN)
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--Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
UNIT 1 What Business Do You Want to Start?
1. Entrepreneurs Recognize Opportunities
2. Franchising
3. Finding Opportunity in an Existing Business
4. The Business Plan: Road Map to Success
Unit 1 Case Study: FastSigns
UNIT 2 Who Are Your Customers?
5. Creating Business from Opportunity
6. Exploring Your Market
Unit 2 Case Study: Nicole Miller Ltd.
UNIT 3 Integrated Marketing
7. Developing the Right Marketing Mix and Plan
8. Pricing and Credit Strategies
9. Integrated Marketing Communications
10. Marketing Globally
11. Smart Selling and Effective Customer Service
Unit 3 Case Study: Ken Done Galleries
UNIT 4 Finding, Securing, and Managing Financial Resources
12. Understanding and Managing Start-Up, Fixed, and Variable Costs
13. Using Financial Statements to Guide a Business
14. Cash Flow and Taxes
15. Financing Strategy: Debt, Equity, or Both?
Unit 4 Case Study: Bridgecreek Development
UNIT 5 Operating a Small Business Effectively
16. Addressing Legal Issues and Managing Risk
17. Operating for Success
18. Location, Facilities and Layout
19. Human Resources and Management
Unit 5 Case Study: Mo’s Chowder
UNIT 6 Leadership, Ethics, and Exits
20. Leadership and Ethical Practices
21. Franchising, Licensing, and Harvesting: Cashing in the Brand
Unit 6 Case Study: Avocent
Erscheint lt. Verlag | 16.6.2011 |
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Verlagsort | Upper Saddle River |
Sprache | englisch |
Gewicht | 1379 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 0-13-272723-4 / 0132727234 |
ISBN-13 | 978-0-13-272723-5 / 9780132727235 |
Zustand | Neuware |
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