Harvesting Intangible Assets

ANDREW J. SHERMAN is a partner in the Washington, D.C. office of Jones Day and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland. An internationally recognized authority on the legal and strategic aspects of business growth, he is frequently called upon by the media to share his expertise. He has been featured or quoted in The Wall Street Journal, USA Today, The New York Times, BusinessWeek, Fortune, Investor's Business Daily, Forbes, Entrepreneur, U.S. News & World Report, and other prestigious publications. His approach to leveraging intellectual assets was a cover story for Inc. magazine. He is the author of several books, including Mergers and Acquisitions from A to Z, Raising Capital, and Franchising and Licensing.

Contents Preface Acknowledgments CHAPTER 1 The Intellectual Capital Agrarian Time to Market Balance Sheets: An Archaic Measure of a Company's True Intrinsic Value The Tomato Exercise Challenges for the New Agrarian A Commitment to New Agrarianism CHAPTER 2 Planting the Seeds: Fostering a Culture of Innovation Building a Genuine Culture of Innovation Leadership and Governance Principles for Fostering a Culture of Innovation Leadership Archetypes in Fostering a Culture of Innovation Building Agrarian Teams Best Practices in Fostering and Maintaining a Culture of Innovation CHAPTER 3 Irrigating the Field: Embracing Intrapraneurship Intrapreneurship and Leadership Spin-Offs Why Does Intrapreneurship Go Ignored or Misunderstood in So Many Companies? CHAPTER 4 Caring for the Fruits of the Harvest: Intellectual Asset Management (IAM) What Is Intellectual Asset Management? Building an Effective IAM System Conducting an IP Audit Measuring the Results of Innovation Key Quantitative Metrics in Measuring Innovation CHAPTER 5 Building Fences to Protect Your Turf: Developing a Legal Strategy Legal Management of Intellectual Property The Allocation of Legal Budgets Understanding Intellectual Property Laws Patents Trademarks and Service Marks Copyrights Trade Secrets Trade Dress Can This Business Model Be Sustained? CHAPTER 6 Separating the Wheat from the Chaff: Readying Crops for the Market Some Best Practices and Common Mistakes A Reality Test for Effective Agrarianism Inventor's Syndrome Pilots and Pioneers Some Lessons from Companies That Are Particularly Strong at New Product Development A Four-Step Filtering Tool CHAPTER 7 Bringing the Crops to the Marketplace: An Overview of Strategic Alternatives Four Critical Steps in Building an Agrarian Leveraging Plan Best Practices in the Development of the ALP CHAPTER 8 Harvesting the Power of Intellectual Capital Leveraging: Cooperatives, Customers, Channel Partners, Licensing, Joint Ventures, and Franchising Cooperatives and Consortiums Patent Pooling Open Sourcing and Open Platforming Crowdsourcing and the Wisdom of Crowds Building Effective Multiple-Channel Partner Relationships Joint Ventures and Strategic Partnering Licensing Strategies to Drive Revenues and Profits Franchising CHAPTER 9 The Global Intellectual Asset Frontier The Global Landscape Brick Innovation Walls for the "BRICS" Intellectual Capital Agrarianism and Global Economic Development Stages of International Expansion Compliance Programs Advantages and Disadvantages of Various Forms of Doing Business Overseas CHAPTER 10 The Future of Innovation The STEM Initiatives Diversity and Innovation Faster, Better, Cheaper, Easier (Choose Two) Consumers Know What They Want (Just Ask Them) The Power of 80,000 Beyond Our Field of Vision Spend Smarter, Not Bigger Leveling the Playing Field The Singularity Movement and the Conveyance of Man and Machine Going Private? Bigger Bang for the Taxpayer's Buck Does Size Really Matter? If You Want Big Ideas, Go to Where the Big Brains Live Learning from Our Agrarian Brethern Head in the Clouds Web 3.0 by 2013 Appendix Directory of Licensing Resources, Exchanges, and Agents Index